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Voucherify Alternative – is it worth it?

How much time, money, and effort are you ready to invest in developing promotional software from scratch?

Time is money

Building a tailored sales promotion system engages all your marketing and technical resources. You need a concept, broken-down requirements, and plenty of time for software development. Have you ever heard one of your developers saying the task takes more time than expected? We bet you hear it often. When new solutions are built, unexpected development is always ahead. And speaking of software development, time is money, isn't it?

See what it takes to create a loyalty software from scratch

Doing things the right way

Every promotion and campaign requires some indispensable sub-systems to track, distribute, and primarily validate promotion rules and limits. Looking at modern e-commerce, the entire system also needs to be flexible enough to easily connect with external applications.

You can spend time, money and effort to build a custom solution that may meet all these requirements or go with a market-ready solution and easily adjust the platform to meet your unique business requirements right from the start.

See how global brands use promotion management systems.

Here is what Voucherify offers

Compare the Pros and Cons of both approaches

In-house solution

Carefully consider these pros and cons of an in-house solution.


  • Full control over the software architecture and its functionalities.
  • Possibility to address business-specific marketing challenges.
  • Supervision over the timeline and the character of the implementation process.
  • By nature compatible with your current infrastructure and marketing tech stack.


  • Lack of technological expertise and resources.
  • Costly maintenance, monitoring and management.
  • Distraction from developing your core product.
  • Limited scalability with future cases likely to surpass the initial requirements.
  • Need for dedicated QA, support and documentation.

Market-ready platform

Leverage expertise of a dedicated promotion management system.


  • Save time, money, and resources on development
  • Faster time-to-market and guarenteed scalability.
  • Out-of-the-box QA, support and technical documentation.
  • Possibility to focus on core product and developing key business objectives.
  • Minimal maintenance and management cost.
  • Higher ROI and business value.


  • The platform doesn't cover all of your use cases.
  • The integration with your current stack might be hindered
  • The platform does not scale according to your needs and the complexity of your use cases.

Here is what Voucherify offers

Developer-friendly API
RESTful API with comprehensive documentation instead of tons of code lines to maintain.

Best-in-class marketing technology
Advanced marketing automation and up-to-date technologies already synced instead of building time-consuming integrations from scratch.
Complete promotional suite
A whole variety of promotions including referral and loyalty programs equipped with custom rules and limits available right away instead of lots of money, time and effort spent on achieving the same goal.
Potent distribution channels
Omni-channel communication which allows you to connect with your customers via email, SMS, app notifications, widgets, and many more.
Detailed analytics
A/B testing and tracking to verify what works best for your business before launching a full-blown campaign.
Advanced personalization
Effortless personalisation thanks to customer segmentation, custom events and metadata.

See how e-commerce leaders use  Voucherify

You'll be in great company

“Voucherify is an excellent platform for mid-large size businesses looking for a suite of promotional tools at a competitive price, with a marketing-friendly UI.”

Kate Watson
Digital Sales Manager | Bellroy

“Voucherify team really cares about our needs and has responded to and delivered on service and feature requests to ensure we achieve our goals.”

Wayne Chang
Head of Product | Saatchi Art

“From a technical point of view, I would highlight how easy it was for our developers to get into the API and how well documented the entire tooling is.”

Antoine Verger 
CTO | Fitfox

"Voucherify offers a robust solution at a very competitive price. Their support team has been fabulous."

Alona Stern
Senior Product Manager | Freightos

“Voucherify was exactly what we needed! Their API was well documented and quick for our team to build against.”

Michael Willmott
Head of Product | Beryl

Smart incentives throughout the customer journey

Save your time on development, instead focus on growing your customer base

Explore Voucherify

Run flexible promotions without wasting developers' time