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Voucherify joins the MACH Alliance

What is MACH Alliance? What makes Voucherify the MACH-certified promotion management tool for digital teams?

Voucherify joins the MACH Alliance

What is MACH Alliance? 

MACH (Microservices, API-First, Cloud Native and Headless) Alliance is a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices-based, API-first, Cloud native and Headless. 

Learn more about MACH Alliance here. 

What is MACH architecture?

As MACH Alliance puts it: 

“Modern commerce platforms are built differently than their counterparts of over 20 years ago, adhering to 4 guiding principles. These principles are best represented by the acronym “MACH,” which are core to enabling performance, flexibility and ease for the user. MACH (Microservices, API-First, Cloud Native and Headless) technologies are a collection of modern architectural principles that all commerce platforms should be considering when building their technology stack. As the industry continues maturing, MACH is proving to be foundational to a new generation of software and systems integrators.”

At Voucherify, we firmly believe in breaking down rigid technology stacks that prevent businesses from reaching their full potential. MACH offers companies immense flexibility to freely pick and choose software vendors that are sure to meet MACH standards. This way, businesses can innovate and adapt without going back to the drawing board each time a part of their stack fails or needs an update. By choosing software vendors certified by MACH, companies can successfully future-proof their organization and prevent getting stuck with bloated legacy systems and inefficient processes.  

Why did Voucherify join MACH Alliance? 

Voucherify agrees with the MACH Alliance manifesto and is happy to collaborate with like-minded SaaS companies to deliver the best-of-breed technology solutions to enterprises. 

We believe that using MACH architecture is the best architectural decision for most enterprises, taking into account currently available technology and the market conditions. In the VUCA world, companies are forced to adapt and react fast to the changing conditions and customers’ needs. Today, responding to market changes requires an enterprise eCommerce architecture that’s nimble and scalable and that makes you agile. Fast time-to-market and flexibility are one of the most important features of modern software solutions. MACH-based software, with out-of-the-box features and integrations, enables companies to focus their efforts and budget on their primary goals, instead of wasting it on building, expanding or maintaining legacy applications.

Voucherify is based on the MACH technology ecosystem, making it fast to integrate and flexible in use. 

Source: Graphic inspired by MACH Alliance

How Voucherify fits in the tech stack?

M — Microservice-based — Microservices are small, self-contained applications which can be developed and deployed individually by dedicated teams. Setting up a network of these services allows for agile development, shorter release cycles, and faster time-to-market. Voucherify is a microservice that you can plug in any e-commerce architecture or CRM system. Advanced hosting possibilities let you reach a high security level as well as high availability of the API. By making the different elements of your commerce experience modular, and therefore composable, businesses can innovate fast and rapidly deploy new features.

A — API-based — Voucherify is API-based. Flexible REST API, SDKs, and webhooks can reduce the integration time. 

Read our case study on how Pomelo integrated Voucherify within a single sprint. 

C — Cloud Native —The Voucherify Cloud uses the best of modern technology from Amazon Web Service (AWS), implementing AWS’s best practices and the next-generation thinking in cloud computing. Our customers’ and their customers’ data is stored in three regional clusters: Europe-, Asia- and US- based, for data loading speed optimization. The data can be stored in multi-tenant clusters or dedicated clusters (only for enterprise-level clients, upon request). Voucherify dashboard is hosted in Heroku private space. Read more about Voucherify Cloud here. 

H — Headless — Voucherify was built with headless in mind. Front-end and back-end code are decoupled, enabling, among others, faster content delivery, out-of-the-box multi-channel distribution and automation of administrative tasks. Read more on the benefits of headless commerce. Learn how to build a headless commerce architecture for 360 degree promotion management. 


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