This calculator is intended for marketers who want to check the performance of their loyalty program.
No, the calculator is free and you can use it without signing up.
They measure similar metrics, however participation rate tells you only how many customers signed up to your loyalty program, whereas the engagement rate excludes dormant loyalty program members and takes into account only those customers who actively take part in it.
There are many ways on how to boost your loyalty program performance. These include: offering new, personalised rewards that offer true value to your customers, conduct a survey to learn more about your customers’ impressions, or make point collection easier by rewarding not only purchases, but also activities of your customers.