Beryl launched its first bike-sharing scheme in June 2019 and wanted to run promotions that would encourage people to get on two wheels. Beryl was looking for a flexible promotion platform to run marketing campaigns without IT development. Voucherify platform met their needs and after a couple of weeks of integration and training, they launched their first promotional campaign. Launching promotions is now a part of their daily routine. During the the Coronavirus crisis, the company is providing discounts for key workers based on their geolocation and email domain.