CASE STUDY
How Vodafone Portugal reduced time to market by using Voucherify?
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Case Study

How Vodafone Portugal reduced time to market by using Voucherify?

Industry:
Telecommunication
Size:
10000+ employees
Customer since:
2021
Location:
Portugal

Interviewee: Denise Braga, Senior Product Owner

Vodafone Group plc. is a British multinational telecommunications company, operating in Asia, Africa, Europe, and Oceania.

Vodafone Portugal is a part of Vodafone Group plc. and the second biggest telecommunications provider in Portugal.

How Vodafone Portugal reduced time to market by using Voucherify?

Key challenges: 

  • The need for a new promotion engine after upgrading their e-commerce technology stack.
  • Finding a quick-to-integrate promotion platform that would allow the Vodafone team to meet tight deadlines.
  • Validating discounts based on customers’ data or specific products.

They have decided to use an out-of-the-box vouchers solution instead of building it from scratch for several reasons: 

  • Not to waste development team’s effort with developing a solution already available on the market. 
  • To have a faster time-to-market of their first campaigns.
  • To have the possibility to scale and expand the portfolio of campaigns.
How Vodafone Portugal reduced time to market by using Voucherify?

Solution

In a specific commercial campaign, customers get the chance to receive a discount or a product offer by subscribing to a service or purchasing something. The eligible customers receive voucher codes through SMS. Then, they can redeem them in eShop to get a discount.

Voucherify is helping Vodafone to diversify campaigns and address customers’ needs on the scale. The team uses this platform to create coupons, track their redemption status, and export reports for further analysis.

Results

Successfully reduced time to market by integrating Voucherify in less than two months, for B2C and B2B eshop
Ability to quickly generate thousands of discount codes
Ability to use different eligibility criteria for voucher creation, such as specific product or customer fiscal number
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