Partners of iCabbi use promotion campaigns with Voucherify to achieve three strategic goals:
- Reduce operational expenses by enticing customers to use self-service mode
iCabbi customers achieve this by using their mobile apps and web booker. To increase the usage percentage of these customer touchpoints, companies launch promo codes that are eligible only with these channels.
Recurring bookings is the single most important concern of today’s taxi companies. To retain customers, marketers must create novel and targeted discount campaigns while also monitoring the promotion budget. Coupon code is a tool that satisfies these requirements. iCabbi clients use Voucherify to segment end-customers based on their details and order history. In this way, they can offer special deals at the right time and with the right channel. Thanks to Voucherify’s pre-built integrations with SMS gateways, iCabbi customers can distribute code in text messages without additional implementation effort.
They also use vouchers to compensate passengers who aren’t satisfied with the service. For instance, if a customer files a complaint and the claim comes through, a customer service agent sends a one-off discount code, JOHNDOE50, which carries 50% off for the next order. Personalized incentives and caring about top-notch passenger experience drives customer loyalty and increases the number of recurring bookings.
Taxi companies have also ingrained Voucherify into customer acquisition campaigns. These campaigns aren’t limited to standard printed flyers with coupon codes. iCabbi’s business intelligence tools feed the Voucherify segment and rule engine to offer targeted offers. One of them launches promotions in “quiet periods” when the traffic is low. The other is the double-sided referral scheme where both referrer and new customers are rewarded.