How Connexin slashed promotion time by 80% and scaled hyper-personalization with Voucherify

Connexin is one of the UK’s fastest-growing digital service providers, offering a range of broadband packages tailored to both consumers and small businesses. Alongside full fibre broadband, Connexin has expanded into IoT and digital skills training, underlining its ambition to lead in a more connected, inclusive future. But with growth came complexity – and their lean growth team needed a better way to launch, manage, and personalize offers at scale.

• Delivering personalized, location-specific offers at scale.
• Launching and managing promotions across a wide range of broadband SKUs without draining dev resources.
• Building and updating campaigns fast enough to keep up with business growth.

As Connexin grew, so did the complexity of its broadband products. Different speeds, contract lengths, network types, and add-ons made pricing and promotions increasingly difficult to manage.

Before Voucherify, creating or adjusting offers meant manual work and developer time. There was no easy way to apply promotions to specific SKUs or tailor offers by location – let alone target individual households. Connexin needed a way to streamline this process, reduce internal friction, and deliver truly personalized offers at scale.

Personalized offers, built faster with fewer resources

To solve this, Connexin integrated Voucherify into their tech stack. This enabled their team to build, manage, and personalize promotions directly from their internal product system – without needing engineering support for every update.

Voucherify’s SKU-level promotion engine gave Connexin full control over pricing and offer logic. Products built in their system automatically synced to Voucherify, enabling real-time targeting and testing of new offers.

To streamline data flow, Connexin also connected Voucherify with Chargebee, their billing platform and source of truth for customer and sales data. This integration ensures that all pricing and promotional logic remains consistent across systems, without duplicating effort or risking mismatches.

With postcode-level granularity, Connexin could now target offers down to individual addresses or buildings – a major leap from the blanket offers of the past. Customers only saw offers relevant to their location, and personalized pricing was applied automatically.