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GoodMeal connects food businesses with a lively user community in Latin America, passionate about reducing food waste and making informed food decisions. The app enables food brands to sell excess and close-to-expiry products at discounted prices. This helps businesses cut waste, while users can enjoy delicious food on the go at affordable prices.
The GoodMeal app has over 1 million downloads and holds the third spot among the most popular apps in Chile. Excitingly, GoodMeal is expanding to users in others Latin American countries soon.
Key challenges
- Lack of promotion & referral capabilities.
- Increasing customer acquisition rates with referrals.
- Improving the sign-up to first purchase ratio with targeted messages.
3 days for complete integration
GoodMeal integrated Voucherify into their mobile app in just 3 days, thanks to a comprehensive PHP SDK. They were seeking a flexible, API-first platform to support targeted discounts and a two-sided referral program.
The integration included essential Validation and Redemption endpoints. Additionally, it involved syncing customer data back to Voucherify and exporting crucial campaign data via API for further analysis in Mixpanel. Thanks to detailed redemption data with logs, GoodMeal’s marketing team can quickly learn which campaigns and what discount values generate the best results.
“Voucherify is a fantastic addition to our technology stack – it works fast and delivers on all promises.”
To enhance user profiles, GoodMeal connected Voucherify with Hubspot CRM and OneSignal. Their customer engagement strategy revolves around three journeys: onboarding, increasing purchases, and re-engagement. Each of these steps incorporates Voucherify-powered incentives to boost the success rate.
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Personalized discounts, referrals, and B2B gift cards
GoodMeal uses Voucherify to power their organic acquisition channels. The team uses both generic and unique promo codes that are assigned to individual app users.
For improved targeting and campaign security, they apply metadata to control access to specific campaigns. By storing customer profiles in Voucherify, GoodMeal marketing team can independently target and build campaigns for specific audiences. By using granular redemption limits, GoodMeal’s team ensures that each user can redeem a specific code only once.
“Since we integrated Voucherify into our app, the marketing team has full control over what campaigns they want to run – they can launch, modify, and monitor campaigns fully independently from the IT team.”
To supercharge their acquisition effort, GoodMeal launched a two-sided refer-a-friend program with Voucherify. The program is exclusive to the most active users with 2-3 orders per week. Program targeting ensures that only trustworthy users become advocates, preventing referral fraud and elevating the quality of new customers. With a two-sided program offering discount rewards to both parties, now over 40% of all new customers originate directly from this program.
To maximize market adoption, GoodMeal runs gift card programs for food brands – restaurants can share GoodMeal gift cards with their customers to entice them to make their first order with GoodMeal. The same goes for new GoodMeal partners – Voucherify-powered gift cards are a flexible way to quickly spin off giveaways and other contests to promote new partnerships and new restaurants joining the GoodMeal brand portfolio.
To nurture active app users, GoodMeal is now planning to run a loyalty program rewarding the most devoted GoodMeal fans.
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