What is a coupon pattern?
A coupon pattern is a definition of a pattern a coupon code should follow. The coupon pattern consists of the following elements:
- Coupon character set (charset) – a definition of the variables (letters, numbers, other symbols) a coupon can contain.
- Coupon prefix – a fixed character set at the beginning of a unique coupon code series, for example, SANTA###, where ### symbolizes variable characters.
- Coupon postfix – a fixed character set at the end of a unique coupon code series, for example, ###SANTA where ### symbolizes variable characters.
What are the best practices for a coupon code pattern?
- Medium length – the perfect length of a coupon code is between 8-12 characters long. Shorter codes are more susceptible to fraud, whereas longer codes may worsen the customer experience.
- Transparent characters – avoid ambiguous characters and exclude them from the charset for the code. This will minimize the risk of customers typing in the codes incorrectly.
- Divide the code – it is a good practice to cut the code into smaller chunks to simplify the code input and improve its readability. It is even better if the code can be copied and pasted.
- Be contextual – coupon codes connected to your brand or a special occasion are more engaging than a random string of numbers and letters.