How Jollyes runs the PetCLUB loyalty program for over 1.4 million members?
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Loyalty Points Multiplier Definition

Loyalty points multiplier is the multiplier used to calculate how many loyalty points customers get for their purchases or other actions.

For example, every 1$ spent equals 1 loyalty point earned using a multiplier of 1, whereas every 1$ spent equals 10 points earned uses a multiplier of 10. The multiplier is defined in the earning rules of a loyalty program and does not have to be specifically mentioned.

Voucherify also offers different point multiplication based on a loyalty tier. For example, members of a VIP tier get double points multiplier, which allows them to derive higher value from the program.

To learn more about building loyalty programs, visit our Help Center.

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