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Standalone Code Definition

A standalone code (known also as a public code) is a single discount code, usually publicly available. Most often, standalone codes are used in acquisition-focused campaigns and follow a legible pattern associated with the brand or special occasion, e.g., MOTHERSDAY2022.

Unlike unique codes, standalone codes cannot be assigned to individual users. However, they can still carry redemption limits, such as the total number of redemptions or required order value. They are also easier to implement and manage than campaigns of unique codes, however they are not personalized and may yield worse results for more targeted campaigns.

Go here to see how to generate a standalone code in Voucherify.

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