Fall Product Update: MCP, Shopify Plus & deeper control ahead of BFCM
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2025-09-24 12:00 am
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What is the Shopify Plus Loyalty Accelerator?
The Shopify Plus Loyalty Accelerator, built by Omnivy and Voucherify, simplifies loyalty program rollouts on Shopify Plus. It comes pre-integrated with Voucherify’s loyalty engine and bridges ecommerce, point-of-sale, and backend systems. The setup supports key loyalty features like earn-and-burn, tiered rewards, and personalized promotions, cutting down deployment time from months to days for enterprise brands.
- Shopify Plus manages the storefront and purchasing flow. It captures every customer login, order, and transaction, while also displaying loyalty balances and redemption options directly in the storefront.
- Omnivy acts as the middleware between Shopify Plus (and retail POS) and Voucherify. It translates transaction data and reports into API calls, ensuring customer profiles, purchases, and redemptions reliably sync into the loyalty engine.
- Voucherify powers the loyalty mechanics. It handles everything from point issuance and tier logic to member segmentation and redemption rules – orchestrating loyalty activity across every channel.
- Klaviyo takes care of real-time engagement. As customers earn rewards or hit milestones, Voucherify sends event data to Klaviyo, which triggers personalized emails, SMS, or push messages to keep them informed and coming back.
Why use the Shopify Plus Loyalty Accelerator?
Overcome native Shopify discount limits. The accelerator adds flexible budget control, scalable bulk code generation, and true personalization that Shopify’s engine can’t handle.
- Launch omnichannel loyalty without rebuilding your stack. Go live across Shopify Plus, POS, and mobile apps – no custom development required.
- Keep everything in sync. Customer profiles, orders, redemptions, and reward balances are automatically tracked and updated between Shopify and Voucherify.
- Skip the heavy integration work. Omnivy handles data transformation and API calls, so teams can focus on incentives – not plumbing.
- Cut down operational overhead. Data matching, transaction reconciliation, and point syncing all happen behind the scenes.
- Run and refine experiments fast. Launch new incentives, adjust rules, and test offers to find these that suit your customer base best.
Sample use cases
- Tier-based VIP treatment: Automatically upgrade customers based on spend or activity. Offer VIP-only perks like early access, double points days, or exclusive flash promos without manual tagging or segmentation.
- Time-based challenges: Create limited-time missions like “Earn 300 points this weekend” or “Shop 3 times this month.” Incentivize frequency and urgency with auto-applied rewards and progress tracking.
- Auto-applied discounts based on loyalty status: Apply rewards automatically at checkout when customers qualify – no codes needed. Example: Gold-tier customers get 10% off select products as soon as they log in.
- Personalized earning rules by segment: Define earning logic based on geography, behavior, or purchase history. For example, award double points to lapsed customers in a specific region or new buyers of a product line.
