Wilfred is an Italian business offering high-quality beef products. This originally B2B company used to cooperate mostly with local restaurants that relied on them for good quality meat. Due to the COVID-19 crisis and a whole country stuck in lockdown, Wilfred had to change its business profile from B2B to B2C direct sales to survive. The brand needed help in running digital promotions to convert more customers and increase brand awareness. Voucherify was the perfect choice due to the flexible API and developer-friendliness. Taking an ongoing crisis into consideration, Voucherify offered Wilfred a cost-effective plan to help the company quickly get started with digital promotions without burning their marketing budget.