How Chelsea Logistics empowers loyalty at sea

Chelsea Logistics and Infrastructure Holdings Corp. is one of the Philippines’ leading integrated transport providers, operating a network of inter-island ferry services namely Starlite Ferries, Trans-Asia Shipping, and SuperCat. With an expanding passenger base and a strong push toward digital transformation, Chelsea Logistics’ shipping companies set out to modernize how they engage, retain, and grow their customer base.

• Increasing repeat bookings across ferry brands.
• Encouraging off-peak travel.
• Improving customer satisfaction through personalized rewards.

An initial attempt to build the loyalty engine in-house revealed just how complex the task would be. Managing points accrual, reward tiers, voucher lifecycles, and campaign logic, stretched internal resources. What was needed was a ready-to-integrate loyalty platform – scalable, API-first, and flexible enough to support both current and future loyalty initiatives.

Chelsea Logistics partnered with Voucherify to launch a fully integrated loyalty and promotions infrastructure which would be deployed in weeks, not months. The result? A modern rewards experience designed for real-world travel behaviours and future-ready marketing campaigns.

At the core is a points-based rewards system where passengers earn points based on nautical miles travelled and type of accommodation chosen. The rules are automated through Voucherify which eliminates the need for manual tracking and ensures accuracy across bookings.

New members are welcomed with a ₱100 digital voucher upon registration, redeemable via the Chelsea Travel App. This immediate incentive led to strong early adoption and positioned the program as a clear value-add from the start.

The loyalty program features four membership tiers – Traveller, Adventurer, Navigator, and Elite Explorer. Each level unlocks escalating benefits like fare discounts, birthday rewards, seasonal promotions, accommodation upgrades, and exclusive merchandise – turning one-time travellers into loyal brand advocates.

Voucherify’s composable architecture gave Chelsea Logistics the flexibility to test new campaigns quickly – from seasonal double-points offers to birthday perks – without developmental bottlenecks or rigid templates.

Using Voucherify’s APIs, Chelsea Logistics embedded real-time point tracking and redemption into its mobile app. Passengers simply scan a QR code onboard to redeem rewards, with no friction or paperwork. This level of ease was crucial for onboard operations and customer satisfaction.

“This initiative not only rewards our passengers for their loyalty but also demonstrates our dedication to leveraging technology to enhance the customer experience. With seamless registration via our website or mobile app and unique membership numbers for each user, we are setting a new standard in customer engagement and satisfaction through personalized offerings.”