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Coordinate promotional & loyalty efforts with customer-focused messaging

How Iterable works?

Iterable is a cross-channel marketing platform that powers unified customer experiences. It allows you to create complex distribution scenarios targeting your customers with personalized messages.

How to make the most of Voucherify and Iterable?

By integrating Iterable with Voucherify, you can paste unique promo codes into each message sent to customers via Iterable, allowing you to boost user engagement. There are plenty of engagement scenarios you can execute through Iterable and Voucherify integration – first-purchase discounts to multi-tiered referral campaigns.

The integration is based on Iterable's data feed capabilities. You can use Voucherify’s publication API request as a data feed in Iterable to share unique codes, track customers who received a code from you, or even use this action to start the validity period of the promo code or specify that only the promo code holders can use the promotion.

Why use Voucherify and Iterable for coupons and promotions?


Integrating Voucherify with Iterable allows you to create and send personalized coupon campaigns and promotions directly through Iterable’s multi-channel messaging system. With Iterable’s advanced customer insights and segmentation capabilities, together with Voucherify’s coupon generation and tracking, you can deliver targeted, timely coupon campaigns that drive customer engagement.


  • Advanced coupon management – Create personalized coupon codes in Voucherify and distribute them through Iterable’s messaging channels (email, SMS, push notifications).
  • Real-time, event-based coupon delivery – Automatically trigger the distribution of coupon codes based on customer actions, such as sign-ups, cart abandonment, or specific purchasing behaviors.
  • Multi-channel support – Distribute coupons via email, SMS, push notifications, and other channels managed by Iterable.
  • Effective coupon tracking – Voucherify handles coupon creation, validation, and redemption tracking, ensuring your campaigns are fully monitored across platforms.

How to connect Voucherify and Iterable for coupons and promotions?


  1. Set up accounts on both platforms. Ensure active accounts on both Voucherify and Iterable.
  2. Generate an API key in Voucherify. In Voucherify, go to Project Settings to generate an API key for use with Iterable.
  3. Use Iterable's Data Feeds functionality. You can set up a data feed from Voucherify using its API, allowing dynamic insertion of coupon codes directly into your messaging campaigns. This means that each customer receives a personalized coupon code in real-time.
  4. Create coupon campaigns in Voucherify. Define your coupon campaign rules (e.g., expiration dates, usage limits) in Voucherify, and let Iterable handle the distribution through emails, SMS, or push notifications.
  5. Voucherify tracks coupon redemptions and status, while Iterable measures customer engagement metrics such as open rates and conversion tracking.

Make the most of Voucherify and Iterable for discounts and promotions

Use Iterable’s workflow automation to deliver Voucherify-generated coupon codes based on real-time customer actions like recent browsing behavior or cart abandonment. This ensures customers receive personalized offers at the perfect moment to maximize engagement.

Why use Voucherify and Iterable for loyalty programs?


Voucherify and Iterable work together to manage and promote loyalty programs, ensuring that customers stay updated on their points, rewards, and progress. Iterable’s advanced segmentation and messaging features, combined with Voucherify’s loyalty engine, enable you to create personalized and event-driven loyalty campaigns that engage your customers across multiple touchpoints.


  • Loyalty updates via Iterable – Send real-time updates about points accumulation, tier upgrades, or rewards through Iterable’s email, SMS, and push channels.
  • Automated loyalty messaging – Set up workflows in Iterable to notify customers when they reach loyalty milestones, such as earning points, tier upgrades, or reward availability.
  • Event-based loyalty engagement – Use Iterable to trigger loyalty communications based on customer actions, such as making a purchase, signing up for the loyalty program, or engaging with your brand.

How to connect Voucherify and Iterable for loyalty?


  1. Set up accounts on both platforms. Ensure active accounts on both Voucherify and Iterable.
  2. Generate an API key in Voucherify. In Voucherify, go to Project Settings to generate an API key for use with Iterable.
  3. Set up loyalty programs in Voucherify. Configure point systems, rewards, and tiers within Voucherify. The data can be synced via Iterable’s API, so loyalty updates are shared with customers in real-time.
  4. Automate loyalty notifications. Utilize Iterable’s automation workflows to notify customers about their loyalty status, such as points earned, rewards unlocked, or points expiring.
  5. Track loyalty engagement through both platforms. Voucherify provides insights on reward redemptions, while Iterable measures customer response to loyalty-related notifications.

Make the most of Voucherify and Iterable for loyalty


Employ Iterable’s workflow automation to send personalized loyalty updates at key moments, such as when customers reach a new tier or their points are about to expire. This real-time engagement keeps customers motivated and engaged with your brand.


Learn more: Introducing Open Source Loyalty Accelerator for Omnichannel Retail


Loyalty accelerator with Voucherify and Iterable

Why use Voucherify and Iterable for referral programs?


With Voucherify and Iterable, you can automate and manage referral programs that incentivize customers to refer friends, track referral success, and reward both referrers and referees. Voucherify generates and tracks referral codes, while Iterable handles the messaging and updates to keep customers informed about their referral progress.


  • Custom referral codes – Generate unique referral codes in Voucherify and distribute them via Iterable’s multi-channel messaging (email, SMS, push notifications).
  • Automated referral tracking – Voucherify manages referral codes and rewards, while Iterable automates the distribution of referral updates and rewards.
  • Event-triggered referral messaging – Send referral notifications and rewards based on specific customer actions or milestones.

How to connect Voucherify and Iterable for referrals?


  1. Set up accounts on both platforms. Ensure active accounts on both Voucherify and Iterable.
  2. Generate an API key in Voucherify. In Voucherify, go to Project Settings to generate an API key for use with Iterable.
  3. Set up referral programs in Voucherify. Define custom referral rules and rewards in Voucherify. Iterable will use this data to distribute referral codes and track user actions.
  4. Automate referral notifications. Use Iterable’s workflows to trigger notifications when a referral action occurs (e.g., a successful referral, reward issuance).
  5. Use Voucherify to track referral actions and rewards, and Iterable to monitor the effectiveness of your referral campaigns based on customer engagement metrics.

Make the most of Voucherify and Iterable for referrals


Use Iterable’s segmentation and automation features to send timely referral codes and reward notifications, encouraging customers to continue referring friends and driving new customer acquisition.

Are you wasting time and money on digital promotions?

It’s time for a change.