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We build incentives.
Then tell you to use ’em less.

Voucherify helps you launch, test and optimize incentives as fast as customers change their minds.

Targeted & highly personalized
Adaptive, dynamic, acting on intelligence
Prepared for the agentic future

Your promotions suck? Let us guess, are you...

Burning margin

Blanket discounts keep running long after they’ve stopped working, draining profit.

Flying blind

No tests or instant analytics, so you can’t tell winning incentives from dead weight until it’s too late.

Stuck in dev

Every tweak needs code changes and deployments, so experiments crawl while the market moves.

The loyalty lie you’ve been sold

Legacy loyalty platforms obsess over member counts and engagement scores because that's how they justify their fees. But vanity metrics don't pay the bills. You need incentives that drive immediate spending, bigger baskets, and faster repeat purchases.

Why Voucherify?

Not another loyalty platform, but a smarter incentive optimization engine

The only Promotion Engine where testing is built-in, optimization runs itself, and integration doesn’t make you swear.

Go from raw data to personalized incentives

Voucherify turns any data, from location to shoe size, into fuel for personalization. Pull data from anywhere and act on it instantly with simple campaign rules.

Visual for Rule Builder

Activate promotions on every channel

Activate incentives anywhere your customers are. Create, manage, and automate personalized promotion workflows and loyalty experiences across every channel, all from one dashboard.

Turn incentives into profit center

Stop running break-even promos. With real-time tracking, decisioning, and testing, Voucherify turns incentives into profit drivers. Monitor ROI, redemption funnels, and budgets through live data feeds.

Visual of promotion ROI and real time incentive analytics
Visual for Rule BuilderVisual for Rule Builder
Visual of all incentives available in Voucherify

Run any incentive

Run any incentive: coupons, gift cards, referrals, loyalty, BOGO, all in one place. Voucherify lets you mix, match, and optimize them in a single Promotion Engine.

Visual for omnichannel discounts

Plug promotions anywhere

Run promotions and rewards across every touchpoint, online, in-store, mobile, and even AI agents. One engine, synced across your entire experience.

Visual of promotion mechanics

Use only the parts you need

Get up and running in weeks, not months, with accelerators and powerful APIs. Let your marketing team launch, tweak, and track campaigns right from the dashboard.

Visual for promotion performance

Deliver under pressure

Black Friday? Flash sales? Voucherify delivers incentives in real time, with 50ms response times. With auto-scaling and low-latency APIs, your promos won’t break under pressure.

Visual of offer stacking

Control the promotion logic

Combine incentives across brands, markets, and countries with full control over who gets what. Voucherify handles the tough stuff like overlapping rewards, regional limits, and brand-specific tiers.

Visual of granular promotion rules

Stop fraud and protect margins

Set smart limits on redemptions, channels, budgets, and segments to keep abuse out and profits in. Whether it’s 10 or 10,000 offers, Voucherify makes every incentive trackable, secure, and margin-safe.

The agent economy is coming

The rise of consumer shopping agents changes everything about promotions. Are you ready to incentivize the middleman?

Give AI tools secure access to 
Voucherify

MCP is your AI interface to Voucherify. Ask about budgets, redemptions, or promo performance in plain language. Catch abuse, track spend, and stay ahead of margin risks.

Visual of Voucherify MCP server query
Coming soon

Automate promo execution with Kebi

Meet Kebi, your AI promo ops manager, only faster. It plans, launches, and monitors promos across channels, flags anomalies, suggests optimizations, and handles routine tasks hands-free.

Kebi AI Assistant

Drive conversions with real-time decisioning

Voucherify’s decision engine uses real-time customer context to qualify, score, and serve the best-fit promotion for every interaction. Backed by the Qualification & Recommendation API, your offers always land right.

Visual of promotion experimentation
Visual of Voucherify MCP server queryVisual of Voucherify MCP ServerVisual of Voucherify MCP server query
"Integrating Voucherify was a breeze. Clear docs, flexible setup, and great customization made it one of the smoothest implementations we’ve done!"
3 months
to integrate pilot promotions, 
loyalty, and referrals
80%
of members earn points and redeem rewards
Reduced
TTM and program TCO
Read case study
Michelin story hero image
"Voucherify unlocked a whole new wave of marketing initiatives, letting us drive activation, retention, and churn prevention with precision and measurable impact."
Reduced
churn thanks to reactivating dormant users
6x
higher conversions for incentives powered by Voucherify
Read case study
Trainline customer story hero image

Built for the next era of incentives

Open, granular APIs

Access hundreds of purpose-built endpoints to build, manage, and scale incentives with ease. Voucherify’s Open API gives you full control, backed by detailed docs and ready-to-run Postman collections.

Go to Docs
API code snippet

Postman collections

Test incentives instantly using curated Postman collections for every core API flow.

More

SDKs

Build with ease using official SDKs for JavaScript, Python, PHP, Java, and more.

More

Webhooks & event streaming

React to redemptions, fraud alerts, or customer actions in real time. Voucherify’s event-driven webhooks and Kafka connectors fire off workflows across your stack the moment things happen.

Visual of webhook builder in Voucherify
Visual of custom data model for incentives

Extensible data model

Add custom fields to customers, products, campaigns, redemptions, anything. Then build promo logic around
what actually matters to your business.

Fast & global

Voucherify delivers sub 50ms API responses, 99.99% uptime, and
auto-scaling that handles millions of requests.

Track status

Security & observability built in

Set who can do what, get approvals before anything goes live, and track every change. Enterprise-grade security baked in: ISO 27001, GDPR-compliant.

Connected with your stack

Voucherify connects to anything with an API, seriously, anything.
Your ecommerce, CRM, CDP, app, POS, you name it. We’ve got pre-built integrations for the usual suspects, but the real magic is how easily we plug into whatever tech stack you’ve built.

See all integrations

Recognized where it counts

Gartner features us for a reason: real product strength, not just promises. We're proud to be highlighted for what teams actually care about: speed to market, flexibility, and the ability to launch incentives that work.

Get the report
Visual of a Gartner logo

FAQs

Voucherify Promotion Engine

What is a promotion engine and how does Voucherify work?
A promotion engine helps you set and enforce discount rules across channels. With Voucherify, you define who, when, and where promotions apply, target products and segments, and validate redemptions in real time via APIs and webhooks. It’s a scalable, customizable platform that lets global brands launch and track personalized discounts, vouchers, loyalty programs, and referrals across every channel.
Does Voucherify integrate with my stack?
Yes. Plug into your commerce/checkout, CDP/CRM/CEP, data warehouse, apps, and POS using REST APIs, SDKs, and webhooks. Use connectors where available or build custom flows.
What promotions can I run with Voucherify?
Coupons and auto-applied discounts, loyalty points and tiers, referrals, gift cards/store credit, bundles/BOGO, and digital wallets, plus stacking/exclusions and priorities to control the final price.
Do you offer a free trial?
Yes, there’s a free 60-day trial so you can explore all modules before committing.
Is Voucherify suitable for enterprise brands?
Absolutely. It’s built for high volumes and global setups, with guardrails like budgets, per-customer limits, and velocity caps, plus options for advanced support and controls.
How fast can we go live?
Teams usually ship an MVP in days or a few weeks depending on the UI and integrations. Most work is mapping events, checkout calls, and data flow.

Are you optimizing incentives or just running them?