Voucherify recognized in the 2025 Gartner® Market Guide for Loyalty Program Vendors
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Braze integration with Voucherify for personalized coupons and loyalty hero image

Win hearts and wallets with Voucherify & Braze

Contextual & personalized promotions, loyalty, and referrals with omnichannel distribution powered by Braze.

Revenue

6x conversions

See how Trainline boosted conversions with Voucherify & Braze

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Revenue

333% referral targets

See how Tourlane hit 333% referral targets with Voucherify & Braze

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Revenue

-40% CAC

See how ekar reduced CAC by 40% with Voucherify & Braze

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Maximize customer engagement with Voucherify & Braze

Plug promotions into Braze like a pro

Our APIs and ready-made connectors play perfectly with Braze workflows, so you can drop coupons, promotions, referrals, and loyalty into any journey and sync key customer data between both platforms.

Add incentives into key moments

Launch smart, automated incentives right when they matter – whether it’s a welcome bonus, a timely promo nudge, or a can’t-miss coupon. Use Voucherify + Braze to ensure promotional consistency across email, mobile, web, and more, meeting your customers wherever they are.

Track promotion ROI and attribution

Using Voucherify with Braze finally gives you clear visibility into promotion attribution. By syncing redemption data from Voucherify with engagement metrics in Braze, you can connect the dots between a specific offer and a user’s action – whether it’s a click, conversion, or repeat purchase.

Visual of a custom coupon experience
Example of a Connected Content call

How to connect Voucherify with Braze?

Connected Content
Braze Connected Content lets you pull in real-time data from Voucherify APIs and embed it directly into messages, so you can target the right segment with the right incentive.
Custom attributes
Use custom attributes to add Voucherify codes, like coupons, loyalty or referral IDs, directly to user profiles, creating a tailored experience for every customer.
Custom API integration
Braze and Voucherify are both composable & API-first, letting you build campaigns your way, align workflows, and tailor touchpoints to fit your brand.

FAQs for Braze & Voucherify

How do I connect Voucherify with Braze?

You can connect Voucherify to Braze using Voucherify’s API and Braze’s Connected Content or webhooks. This setup allows you to sync data, automate campaigns, and trigger incentives in real time. For more manual approach, you can import Voucherify data as Custom Attributes or upload Voucherify-generated promo codes into Promotion Codes Lists in Braze.

What kind of campaigns can I run using Voucherify and Braze?

You can run a wide range of campaigns, welcome offers, re-engagement promos, loyalty rewards, referral incentives, and more, all personalized and triggered through Braze.

Can I track ROI and promotion performance with the Voucherify & Braze integration?

Yes! Voucherify provides detailed analytics and redemption tracking, while Braze offers engagement and conversion insights. Together, they enable clear attribution of promotions to customer actions, so you can measure ROI, optimize campaigns, and prove what’s working.

Can I use Braze Canvas to trigger Voucherify incentives dynamically?

Yes! Using Braze Canvas, you can trigger Voucherify API calls or use Connected Content to inject real-time promo data into messages. This allows you to serve personalized offers based on user actions like sign-ups, purchases, or inactivity.

How do I handle code exhaustion or fallback logic in Braze when using Voucherify?

You can monitor code pools in Voucherify and use logic in Braze (via Liquid or Connected Content) to provide fallback messaging, redirect users to generic offers, or trigger alerts to refill the code base, ensuring a seamless experience even when codes run low.

How do I sync redemption or fraud data between Voucherify and Braze for real-time decisioning?

Use Voucherify webhooks to send real-time redemption or fraud alerts to Braze via custom events. This way, you can update user profiles, trigger dynamic messaging, or halt campaigns when fraud risk is detected, all within the same workflow.

Are you wasting time
and money on generic promotions?
It’s time for a change