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Your Braze flows are smart. Are your incentives?

Connect Voucherify to Braze and turn static promos into personalized, testable incentives that actually move revenue.

Why use Braze with Voucherify?

Braze is great at orchestrating journeys. Voucherify adds the incentive logic Braze is missing, so you can launch personalized offers faster, test what works, and track which incentives actually drive revenue.

Go beyond static offers

Trigger unique codes, rewards, and promotions inside Braze flows based on customer behavior, cart value, loyalty status, or campaign context.

Example of a Connected Content call
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Launch and test incentives in real time

Launch automated incentives right when they matter, whether it’s a welcome bonus, a timely promo nudge, or a can’t-miss coupon. Test offers across Braze journeys without rebuilding campaigns every time you want to try something new.

Visual of a customer segment and formula
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See which offers drive conversion

Track offer performance, redemption, and revenue attribution so you know which incentive moved the customer, not just which message got opened.

Visual of a distribution triggersVisual of a customer segment and formula

Braze sends the message, Voucherify closes the sale

Trigger dynamic coupons, rewards, and referrals based on customer behavior.

Launch and test incentives in real time without rebuilding Braze flows.

Manage eligibility, redemption limits, stacking rules, and fraud controls in one place.

Connect every offer to redemptions, conversions, and revenue impact.

Delivers great messages, but incentives stay static.

Testing new offers across journeys means extra setup and dev support.

Promo rules, limits, and validation are harder to manage centrally.

You can track engagement, but not always which incentive drove conversion.

How to activate incentives in Braze

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Trigger incentives in messages

Pull dynamic incentives directly into emails, push, or in-app via Connected Content.

Personalize incentives with customer data

Use Braze attributes to assign unique incentives, loyalty rewards, or referral offers per user.

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Build incentive logic via API

Sync real-time events between Braze and Voucherify to control validation, limits, and reward logic.

Score your Braze incentives

See how your current Braze setup stacks up across personalization, promotion control, testing, and measurement.

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100+ CRM teams

found gaps in their incentives strategy already

Braze incentives scorecard

Overall Score

79 /100

Above Industry Average

Customer Data Activation

85%

Loyalty & Retention

72%

Promotion Handling

68%

Fraud Maturity

91%

Why growth teams pair
Braze with Voucherify

Voucherify and Braze propelled our referral program from concept to reality. Voucherify matched our referral strategy, while Braze increased overall program engagement.

Lucas Massuh
Director of Product Management

Pairing Voucherify with Braze gave us the flexibility to align incentives with our goals and build programs that actually fit our customer journey.

Ana-Marija Petricevic
Senior CRM Manager

By adding Voucherify to Braze, we could deliver more targeted incentives, move faster without heavy engineering support, and improve acquisition efficiency.

Yogesh Thakur
Product Lead

Using Voucherify via Braze Connected Content allowed us to fully automate the distribution of promo codes, which reduced the risk of abuse.

Catherine Marston
Head of CRM

Voucherify enables our team to launch promotion campaigns with every current or future channel with speed and confidence.

Anthony Lim
Engagement Marketing Manager

The integration of Voucherify with Braze has been incredibly helpful. We can send various reminders to customers based on event triggers and automate campaign optimization.

Giulia Sosio
CRM Manager

FAQs

What Braze teams ask us most

Why use Voucherify if I already have Braze?
Because messaging and incentive logic are not the same thing. Braze runs the journey, while Voucherify decides which offer, reward, or code should appear for each customer.
How hard is it to add Voucherify to my Braze setup?
Not very. You can connect Voucherify to Braze using API-based workflows and start triggering dynamic incentives without rebuilding your whole stack.
What can I launch with Braze and Voucherify that I can’t do easily today?
Think unique coupons, referral rewards, loyalty perks, cart-based offers, and time-sensitive promos that change based on customer behavior. In other words, campaigns that feel personal instead of pasted in.
Can I test different incentives without rebuilding my Braze campaigns?
Yes. Swap offers, rules, and reward logic in Voucherify while keeping your Braze journeys intact.
Will I be able to see which offer actually drove conversion?
Yes. Voucherify gives you redemption and promotion-level performance data, so you can see which incentive did the selling, not just which message got the click.

Is your Braze stack optimized for incentives?