How Vodafone Portugal reduced time to market by using Voucherify?

Why companies choose Voucherify over

Are you looking for Talon alternatives?
Learn more about Voucherify principles and architecture to make an informed decision.

How and why we compare?

As much as we want to publish an honest feature comparison, we can’t create one without bias. We could point out that Voucherify is the only promotion engine which comes with an omni-channel distribution capabilities or select features to our favour. However, we believe it’s not a Voucherify and comparison you’re looking for.

What we do know is that for the API-first enterprise software, it’s more important to highlight the differences in principles and architecture.

This way, you can learn which platform is more aligned with your needs.

Launch, maintain, and combine promotions

Unlike other promotion engines, Voucherify gives you dedicated perspectives for every promotion type. Coupon, loyalty, referral, discount, gift card, and giveaway creators help you define error-free conditions and monitor campaigns in detail on every stage of promotion lifecycle.

This doesn’t rule out promotions combining and stacking. A coupon campaign can be used as reward in a loyalty program, successful referral may result in extra loyalty points, which you can treat as currency — you get the point (pun intended).

Dedicated campaign creators

Ensure data integrity and faster onboarding.

Flexibility of API and data model

Voucherify API is designed to support iterative development.

With fine-grained REST endpoints, you can roll-out promotional campaigns according to your business priorities, without large up-front integration.

We say no to one-size-fits-all approach to promotional campaigns implementation. A rich set of built-in objects and proven abstractions ensure data integrity and increase the speed of development.

For maximum flexibility, Voucherify data model can be easily extended with custom fields and objects (metadata) that let you run customised campaigns.

Scalability, security & transparency

Voucherify is an open platform. Open documentation, free trial, lower pricing tiers for POCs, cancel anytime policy — all to help you make sure that Voucherify is the right choice, on your schedule.

There’s no setup fee, you pay for what you use, and can downgrade anytime — Voucherify allows you to scale as you grow.

And you can rest assured we’re ready for your growth. With secure and reliable infrastructure, we help clients run mission-critical projects, handling millions of redemptions and hundreds of thousands API calls per hour.

Start small, scale fast, and keep your data secure

  • Dedicated clusters and servers located all around the world (Europe, North America, Asia-Pacific, and more).
  • GDPR, CCPA, and PCI DSS compliance.
  • Regular security audits, 24/7 platform monitoring, and audit logs.
  • Streamlined team management with custom user roles, approval workflows.
  • Multifactor authentication.
  • Data encryption, response SLAs, and custom IP restrictions.


customers worldwide

5+ million

monthly redemptions

5+ years

on the market



How Voucherify stacks up against

Everything you need to consider when comparing Voucherify and Talon Promotion Engines

No hidden setup fees, pay-as-you-go model based on your usage, no lock-ins, and free trial that can be prolonged while you build your integration.
Iterative integration
No need to fully integrate upfront. Integrate what you need to launch your campaign, and extend it later.
API flexbility
Useful abstraction for every promotion type, promotions stacking, and extension of built-in capabilities with metadata.
Quick onboarding
Intuitive campaign creators, advanced options only if you need them.
Scalability & security
Proven performance and reliability on Black Friday campaigns and enterprise-grade solutions for complex deployments.

Run digital promotions with speed and confidence

With these five components, we want to give you confidence that you won’t end up locked-in for a year with an expensive provider that you don’t know how to use and that will charge you extra on every occasion.