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How to Build Powerful Promotions with MACH Tools?
Kelly Goetsch and Tom Pindel chat about going MACH with consumer promotions. In a market disrupted by inflation, pandemic, and supply chain crunches, businesses are looking for new ways to engage and retain customers, who, in turn, are looking for ways to spend less and save more. Modern enterprises need to become more flexible and adaptable to not only survive but thrive in the new commerce environment shaped by MACH tools.