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CDP-boosted Promotions with mParticle and Voucherify
Julia Gaj
Julia Gaj
May 16, 2023
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CDP-boosted Promotions with mParticle and Voucherify

The growing demand for privacy and data protection rendered conventional promotion marketing obsolete. Luckily, with the right marketing tools, brands can survive and thrive in the cookieless future. 

In today's digital age, businesses place high importance on personalization to effectively execute digital promotions and loyalty programs. Customers anticipate that businesses will offer them deals, incentives, and recommendations that align with their interests and purchasing patterns. But personalization is impossible without relevant and up-to-date customer data. This is why Voucherify joined forces with mParticle CDP, enabling brands to build highly personalized promotional campaigns on top of a stream of contextual customer data. 

The partnership between mParticle and Voucherify allows businesses to transplant comprehensive customer data offered by mParticle into Voucherify, enabling engaging promotion experiences at the right time and place. All that’s required is a simple configuration that can be completed without sacrificing endless developer hours.

mParticle and Voucherify

Voucherify is an API-first Promotion Engine with a suite of tools for creating, managing, and distributing marketing campaigns – from one-off promo codes to multi-leveled loyalty programs. Voucherify is built with the most advanced APIs that connect to any frontends or third-party applications, allowing for omnichannel promotional experiences. 

mParticle is an AI-powered Customer Data Platform (CDP) that helps businesses collect, unify, and activate their customer data across different platforms and devices. It enables companies to integrate and orchestrate data from multiple sources, such as mobile apps, websites, and connected devices, and use it to create a unified view of their customers.

By connecting mParticle with Voucherify, brands are able to use the most relevant customer data to build and optimize promotional campaigns on the fly. 

“mParticle is thrilled to be partnering with Voucherify. The new integration enables our mutual customers to activate their customer data to deliver more targeted promotions and loyalty programs powered by Voucherify's Promotion Engine.”

How does the integration between mParticle and Voucherify work?

The integration enables two-way communication between mParticle and Voucherify. First of all, brands can synchronize customer data by saving mParticle customer attributes through custom events in Voucherify. This way, businesses can store customer information in Voucherify and use it to build complex campaign eligibility and targeting options. Secondly, it is possible to save mParticle audiences as metadata in Voucherify which greatly reduces the manual work needed for granular user segmentation. 

Brands can use those features in many creative ways – from creating VIP-only offers based on mParticle audiences to triggering loyalty points and rewards. 

The inbound integration supports the flow of data the other way around – from Voucherify to mParticle. The integration supports the following events to be sent out of the box:

  • Redemption events (successful, failed, rolled back).
  • Validation events (only if connected with any customer).
  • Customer reward events.

What are the benefits of integrating mParticle with Voucherify?

Thanks to the Voucherify integration with mParticle, brands can easily transfer customer data between Voucherify and mParticle. This eliminates the need for your development team to create a separate app for data synchronization. 

Additionally, you'll have accurate customer data readily available, a top-of-the-line API that your developers will appreciate, and greater flexibility with portable data transfers. It's important to have these capabilities because you don't want to offer one-size-fits-all discounts and marketing campaigns. To capture the attention of a contemporary shopper, you need to tailor your offer by choosing who is eligible, what products should be included, when and how the offer is received, and more. And doing so has never been easier, thanks to the new connector between Voucherify and mParticle. 

For a more detailed rundown of the integration features mentioned above, read through mParticle’s docs.

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