Another 10% discount for everyone? Let Vincent do better.
0
Days
0
Hours
0
Minutes
0
Seconds
Try Vincent early
2026-05-06 12:00 am
2026-04-14 12:00 am
2026-04-21 12:00 am
2026-04-23 12:00 am
2026-04-28 12:00 am
2026-01-11 12:00 am
2025-09-24 12:00 am
2025-05-21 12:00 am
2025-03-14 12:00 am
2025-05-20 12:00 am
2025-04-22 12:00 am
2025-09-29 12:00 am

Loyalty software built for programs your customers will actually use

Voucherify's loyalty engine gives you the building blocks that legacy platforms promised but never delivered.

Not another points counter, but API-first loyalty platform

Forget basic earn-and-burn. Create loyalty moments that matter, from first click to repeat purchase.

One loyalty program, multiple currencies

Run miles, cashback, and partner credits inside a single loyalty program. Each wallet gets its own expiration rules, pending periods, and conversion logic. No more spinning up separate campaigns because your platform can't handle more than one point type.

Image showing multiple loyalty buckets inside a rewards program
API icon blueAPI icon dark

Loyalty programs meet member promotions

Most setups run loyalty in one platform and promotions in another. Voucherify handles both. Layer member-only pricing, exclusive offers, and earning rules on top of your promo logic.

Visual of promotion gamification for travel brands
Icon Test BlueIcon Text Dark

AI-powered loyalty intelligence beats gut instinct

Vincent analyzes your loyalty data and acts on it. It identifies which earning rules drive repeat purchases, flags underperforming tiers, and measures incremental impact so you know whether your program is actually changing behavior or just rewarding people who would have bought anyway.

Image of loyalty ROI data and AI analysis with Vincent
Image showing multiple loyalty buckets inside a rewards programVisual of promotion gamification for travel brandsImage of loyalty ROI data and AI analysis with Vincent
Visual showing custom member profile and promotion

Turn any behavior into loyalty fuel

Award different currencies for different actions within the same program. Set conditions, apply limits, and reuse incentive entities across earning rules so changes propagate everywhere automatically.

Visual showing dynamic loyalty points allocation

Gamify loyalty with streaks and milestones

Layer milestones, streaks, and challenges on top of your earning logic. Pair them with dynamic point formulas that scale with engagement. Give customers a reason to come back tomorrow, not just today.

Grid image of loyalty tier builder

Measure what matters with flexible tiers

Calculate tiers by points earned, spend, or event count, not just balance. Override earning rules, reward pricing, and expiration at each level. Control downgrades and set grace periods so customers don't churn over a technicality.

Visual showing web and mobile channels for loyalty

Run loyalty at every touchpoint, online and off

Reward your customers whether they tap, scan, or swipe. POS-ready and channel-agnostic, Voucherify brings loyalty to every store, screen, and kiosk in your orbit.

Grid view of loyalty points expiration

Control every point from earn to expire

Set pending periods, define expiration logic, handle partial refunds, and cap earning and spending per transaction or globally. Your points, your rules, enforced automatically.

Image showing possible points pooling

Let families and teams earn together

Pool points across household members with invite-based private accounts, or open it up with public team links. One shared balance, full control over who's in.

Voucherify customer logo: McDonalds
"We rolled out custom loyalty programs across three markets in under five months, because our loyalty platform finally kept up with our ambition."
3 countries
launched in under 5 months
Unified
loyalty & promo engine across mobile, web, and in-venue
Read case study
"Integrating Voucherify was a breeze. Clear docs, flexible setup, and great customization made it one of the smoothest implementations we’ve done!"
3 months
to integrate pilot promotions, 
loyalty, and referrals
80%
of members earn points and redeem rewards
Reduced
TTM and program TCO
Read case study
Michelin story hero image
"Voucherify unlocked a whole new wave of marketing initiatives, letting us drive activation, retention, and churn prevention with precision and measurable impact."
Reduced
churn thanks to reactivating dormant users
6x
higher conversions for incentives powered by Voucherify
Read case study
Trainline customer story hero image

Built for the next era of loyalty programs

The most advanced incentive APIs

Access hundreds of purpose-built endpoints to build, manage, and scale incentives with ease. Voucherify’s APIs gives you full control, backed by detailed docs and ready-to-run Postman collections.

Go to docs
API code snippet
SDK PHP logoJavaScript SDK logoSDK Java logoSDK Python logoRuby SDK logoDotNet SDK logo

Test APIs

Test incentives instantly using curated Postman collections for every core API flow.

More

Run SDKs

Build with ease using official SDKs for JavaScript, Python, PHP, Java, and more.

More

Webhooks & event streaming

React to redemptions, fraud alerts, or customer actions in real time. Voucherify’s event-driven webhooks and Kafka connectors fire off workflows across your stack the moment things happen.

Visual of webhook builder in Voucherify
Visual of custom data model for incentives

Extensible data model

Add custom fields to customers, products, campaigns, redemptions, anything. Then build promo logic around
what actually matters to your business.

Fast & global

Voucherify delivers sub 50ms API responses, 99.99% uptime, and
auto-scaling that handles millions of requests.

Track status

Security & observability built in

Set who can do what, get approvals before anything goes live, and track every change. Enterprise-grade security baked in: ISO 27001, GDPR-compliant.

Visual showing user rules in Voucherify

Connected with your stack

Voucherify connects to anything with an API, seriously, anything. Your ecommerce, CRM, CDP, app, POS, you name it. We’ve got pre-built integrations for the usual suspects, but the real magic is how easily we plug into whatever tech stack you’ve built.

See all integrations

Recognized where it counts

Gartner features us for a reason: real product strength, not just promises. We're proud to be highlighted for what teams actually care about: speed to market, flexibility, and the ability to launch incentives that work.

Get the report
Visual of a Gartner logo

FAQs

Voucherify Loyalty Software

What is loyalty program software?
Tools to create and run rewards programs, points, tiers, stamps, and perks, so you boost retention and AOV. Voucherify lets you design the rules and track everything in real time.
Do you offer out-of-the-box loyalty widgets?
We focus on powerful APIs and SDKs so you can ship a UI that matches your brand. Need a head start? Use our docs, samples, and partner accelerators.
How can I customize a loyalty program with Voucherify?
Define earn rules, redemption rules, expirations, tiers, and rewards catalog. Target by segment, product, channel, or market and change rules without redeploys.
How does pricing work for loyalty?
Our pricing is based on API calls (not on how many members or reward you generate), meaning you’re only paying for the actual interactions your customers have with Voucherify. As a SaaS platform, you pay a subscription-based fee that gives you access to a full suite of promotional management tools. For larger enterprises, we offer custom pricing options tailored to fit your needs.
Is there a limit on active programs or rewards?
No hard cap. Run multiple programs and catalogs at once. The platform is built for high volumes and peak events.
Do I need to share full member data?
No. You control what you send, typically a customer ID and the fields you need for rules. Keep PII in your own systems and map IDs for redemptions.
What makes Voucherify different from other customer loyalty software?
Voucherify is an API-first loyalty engine that integrates fast, scales easily, and uses usage-based pricing so you can start small and grow to enterprise. Unlike others, it unifies promotions and incentives (not just points/tiers) on one platform.
Can I combine loyalty with coupons, referrals, and gift cards?
Absolutely. Use points as rewards, issue store credit, or gate coupons by tier. Everything plays nicely together.

Are you optimizing incentives or just running them?