iBood.com is one of Europe’s biggest deal community platforms present in 7 countries with more than 2 million online customers and $78 million in revenue. The company offers a new luxury goods product on the internet once a day. iBood’s goals are to drive brand awareness and increase customer retention. They run various coupon campaigns across several channels in seven countries. But, as consumers tend to get around some campaigns, iBOOD’s coupons must be strictly tracked and controlled. To help the marketing team with its continued growth, the company needed a more advanced promotional engine.