Yes.Fit is a flexible and fun fitness challenge app for everyone. Users can take part in virtual races and be part of a community that encourages working out. The marketing team of Yes.Fit wanted to drive customer retention with well-targeted promotions to specific customer segments and to save developers’ valuable time for other tasks. Thanks to Voucherify flexible promotion engine, the company has a great variety of campaigns to target customers with. Within six months, the company integrated and rolled out all available promotion types to drive customer retention and attract new customers.
Yes.Fit is all about motivation. The main goal of the founder, Kevin, and his team was to drive customer retention. This is why the marketing team’s daily job was to come up with persuasive promo campaigns with various incentives.