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September 24, 2018

Auto-generated promo codes in MailChimp campaigns

Jagoda Hryszko
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Here’s the deal. You’d like to use your MailChimp account to send personalised emails equipped with unique promo codes? Or maybe exclusive gift cards? Referral program links? Good news. MailChimp finally has integration with a promotion management system. You can create, manage and distribute generations of customised promo codes delivered to your lists in MailChimp templates automatically. Let’s explore the details.

Voucherify <> MailChimp integration: What’s Voucherify?

It’s a platform to build and manage promotional campaigns. Each account can access a wide variety of promotional blocks like unique coupon codes, gift cards, fixed promo codes, cart-level sales, referral programs or loyalty campaigns. Voucherify also provides customer tracking and detailed history of each created code. Thanks to the built-in integration with MailChimp, companies can plug all these promotions into MailChimp campaigns

The workflow

Infographic presents two major steps to sync promo campaign with MailChimp automation:

Step 1: Creating a campaign of unique codes in a Voucherify dashboard (or through Voucherify API).

It can be a unique codes campaign, double-sided referral program or a batch of gift cards. MailChimp integration supports all types of promotions created in Voucherify in a couple of clicks.

Step 2: Voucherify distribution which assigns unique codes to profiles in MailChimp lists based on custom business rules.

Distribution manager triggers codes’ send out and assigns them to particular MailChimp users based on predefined limits. Flexible rules engine enables you to create custom campaign restrictions and divide MailChimp lists into target groups. As a result, codes are attached only to profiles of customers who met promotion criteria.

With codes delivery set up, you can run a MailChimp automation and decide when to trigger a message and deliver code to customer mailbox.

Step 3: MailChimp automation that defines conditions of triggering message with the attached unique code.

A configuration of MailChimp automation is the last step. Since you set it live, the entire workflow works automatically.

Customers come to your store, enter MailChimp list, Voucherify validates if they fit promotion rules and if they do, attach codes to their MailChimp profiles. When merge tags with a code appear, MailChimp automation is triggered. All receivers are validated once again to meet the criteria of a MailChimp campaign. Finally, customers who entered the list and met campaign rules, receive codes into personalized MailChimp template.

This workflow keeps repeating with every new customer on the list. Voucherify triggers validation process in parallel with every new list member and protects the codes against fraud.

MailChimp campaigns with promo codes

Send your customers a birthday gift card or a discount. Give automatic 10% off for every customer who subscribes your newsletter. Use the power of MailChimp automation and equip emails with a real value carried by a coupon. Use promo codes into personalised emails and sharpen up their effectiveness. From now on, you can do it with no worries about the scale or costly infrastructure.

Check more details about MailChimp <> Voucherify integration here.
Tagged:
email marketing
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promotional campaigns
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mailchimp
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