Best Shopify Loyalty Apps (2025): The Ultimate Comparison Guide

Implementing a Shopify loyalty program is one of the fastest ways to increase retention, boost LTV, and drive repeat purchases. But with so many Shopify loyalty apps and platforms available, how do you choose the right one?

Below, we compare the eight leading Shopify loyalty solutions – Smile.io, Yotpo Loyalty & Referrals, LoyaltyLion, Growave, Rivo, BON Loyalty, Marsello, and Voucherify – to help you find the best fit for your stack, budget, and growth stage. 

How to choose a Shopify Loyalty App: Features, integrations, and ROI

Launching a Shopify loyalty program isn’t just about giving out points. The best loyalty apps bring together points, referrals, tiers, and personalization into one smooth experience. Let’s break down what really matters when choosing the right solution for your store.

1. Points & rewards: Earn rules, redemption, and discount stacking

Every loyalty program starts with points and rewards. Your app should let customers earn points not just for purchases but also for actions like sign-ups, birthdays, and social follows. Look for apps that let you:

• Set flexible earn rates (like 1 point per $1, or custom rules per collection).
• Offer a mix of rewards: discounts, free shipping, free products, gift cards, or exclusive perks.
• Automatically generate Shopify discount codes or even stack rewards with other discounts for bigger impact.

Learn more: The Ultimate Guide to Loyalty Program Rewards – Frameworks & Examples

2. VIP Tiers & gamification: Perks, milestones, badges

Want to keep customers coming back? Add VIP tiers and gamified elements. With tiers (e.g. Silver, Gold, Platinum), customers unlock better perks as they shop more. The best Shopify loyalty apps also let you:

• Set tier thresholds by spend, points, or referrals.
• Add badges or milestone rewards (like “Birthday Club” or “First Purchase”).
• Create exclusive tier-only benefits that make members feel special.

Learn more: From Bronze to Diamond: How Tiered Loyalty Programs Can Boost Your Business Strategy in 2025

3. Referrals & social rewards: Double-sided incentives and anti-fraud measures

Your most loyal customers can also become your best advocates. Strong Shopify loyalty apps include built-in referral programs so shoppers earn rewards for bringing in friends. Look for:

• Double-sided rewards (both referrer and referee benefit).
• Fraud prevention for self-referrals.
• Points for social actions: Instagram follows, TikTok shares, reviews, birthdays, or UGC uploads.
• Platforms with 20+ prebuilt earn actions are great for boosting engagement beyond just purchases.

Learn more: Omnichannel Referrals: How to Create a Seamless Referral Experience

4. Branding & UX: Loyalty page, widgets, emails, white-labeling

Your loyalty program should look like part of your brand, not a bolt-on widget. Ask:

• Can I build a fully branded loyalty page in my Shopify store?
• Can I customize emails, widgets, and popups with my fonts, colors, and logos?
• Does it support multi-language and multi-currency (key for global brands in EMEA or beyond)?
• On higher plans, does it allow custom CSS, icons, and white-labeling for a truly personalized brand feel?

Learn more: Best Practices for Designing Exceptional Loyalty Program UX

5. Personalization & segmentation: Rules, multipliers, campaigns

The best Shopify loyalty programs go beyond “one size fits all.” Personalization helps boost engagement. Top features include:

• Segmentation by VIP tier, lifetime value, or purchase history.
• Bonus campaigns for specific groups (e.g. at-risk customers or high spenders).
• Birthday and anniversary campaigns.
• Advanced rules engines that let you set conditions like double points on full-priced orders or limited-time events.

Learn more: All You Need to Know About Personalized Customer Loyalty Programs

6. Integrations: Shopify POS, checkout extensions, APIs

Loyalty works best when it touches every part of the customer journey. Look for Shopify loyalty apps that integrate with:

• Shopify POS so in-store and online points sync.
• Shopify Checkout Extensions so customers can see and redeem points at checkout.
• Email and SMS platforms like Klaviyo, Omnisend, or Attentive for personalized campaigns.
• Helpdesk tools like Gorgias or Zendesk so support staff can view loyalty info in tickets.
• APIs and webhooks for headless Shopify setups or multi-store programs.

Learn more: How to Create an Effective Omnichannel Loyalty Program in 2025?

7. Analytics & reporting: Points issued vs redeemed, ROI & benchmarks

To grow your program, you need to know what’s working. Leading Shopify loyalty apps provide dashboards showing:

• Points issued vs. redeemed.
• Revenue uplift from loyalty members vs. non-members.
• Referral conversion rates and ROI.
• Benchmarking (how your program compares to similar Shopify stores).

Learn more: Simple Steps to Measure and Boost Your Loyalty Program ROI

8. Ease of use and customization: No-code apps vs. API-first engines

Finally, think about your team’s bandwidth:

• Plug-and-play Shopify apps (like Smile.io or BON) are fast to set up and easy to manage, perfect for small teams.
• API-first solutions (like Voucherify) give unlimited flexibility but require developer resources.
• Check whether higher-tier plans include onboarding support, success managers, or even custom dev hours – these can make a huge difference in setup and scaling.

Keeping these factors in mind will help you match the right platform to your needs – whether you’re launching a simple points-and-referrals program or building a global, multi-store loyalty strategy.

Shopify Loyalty Apps comparison (2025): Side-by-side summary

Before we dive into the individual features and details of each platform, here’s a side-by-side Shopify loyalty apps comparison. Think of it as a cheat sheet for Shopify loyalty apps, making it easier to spot the platform that checks your boxes.

Now, let’s take a closer look at each platform’s features, pricing, and unique strengths to help you choose the best fit for your store.

1. Smile.io

Most Shopify merchants know Smile.io – one of the longest-standing loyalty apps in the ecosystem. Powering 100,000+ stores, Smile.io focuses on core loyalty features: points for purchases, referral bonuses, and VIP tiers, all delivered through a clean, no-code widget interface.

Best for: Shopify merchants who want a quick, no-code loyalty program with points, referrals, and simple VIP tiers to drive repeat purchases.

What are Smile.io key features?

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• Points + rich reward types out of the box: Customers earn on purchases, birthdays, account sign-ups, reviews, and social follows. Redemption options include fixed or percentage-off coupons, free shipping, free products (Growth+), and even Shopify gift cards (Shopify Plus + Growth+). Rewards automatically generate Shopify discount codes at redemption, and merchants can also import their own code sets if preferred.
• VIP tiers with configurable rules: The Growth plan and above unlock tiered programs with configurable progression criteria (points, spend, referrals). VIP tiers can carry ongoing discounts or exclusive perks, and Smile supports automating these via Shopify’s discount combinations.
• Referrals included: Built-in refer-a-friend programs track everything end-to-end. Both advocate and friend rewards are managed directly in Smile’s panel and checkout surfaces.
• Event-driven promotions: Bonus point campaigns and rolling points expiry rules (6, 12, or 24 months) encourage urgency. Reward coupon expirations can be set separately, and Smile sends automated warning and last-chance emails when expiry is near.

Customization at Smile.io

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• Branded loyalty widget: Merchants can embed a floating panel or dedicated page branded with store logos, colors, and messaging.
• Shopify native surface areas: Smile surfaces loyalty data across POS, onsite panels, product-page “points callouts,” and the new Loyalty Hub embedded in Shopify’s Customer Accounts. This lets customers view balances, claim rewards, and check VIP tier status without leaving their account.
• POS compatibility: Shopify POS integration lets staff enroll customers and apply redemptions during in-store checkout.‍
• Basic automations: Merchants can run double-points campaigns, birthday rewards, and nudges to drive immediate engagement.‍
• Shopify Flow automation: On paid plans, Smile integrates directly with Flow. Merchants can create automations like awarding points on a customer’s 5th order, giving bonuses for high-value baskets, or rewarding purchases of specific SKUs.‍
• Targeted segmentation (via integrations): Sync with Klaviyo, Omnisend, or Attentive to build segments like “customers 50 points away from a reward” or “VIPs at risk of churn.
• ‍Constraints at entry levels: More advanced personalization, such as excluding sale items or applying conditional rewards, requires Growth or Plus tiers.

Dev experience at Smile.io

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• API rate limits: Conflicting docs (10 RPS per token vs. 20 RPS per IP) and hard caps make large-scale syncing slow and error-prone.
• Incomplete endpoints: Limited write/customization capabilities (e.g., rewards, activities, referrals) reduce flexibility for advanced loyalty use cases.
• Integration & DX gaps: Missing full webhook coverage, fragmented docs, minimal sandboxing, and frontend SDK limitations add friction for robust developer workflows.
• Checkout Extensibility (Shopify Plus): Growth+ plans let merchants embed point balances, redemption options, and tier progress directly in Shopify Checkout.

Pricing & plan limitations at Smile.io

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• Free: Up to 200 monthly orders, points + referrals, basic branding, limited analytics.
• Starter ($49/mo): 500 orders, branded emails, on-site nudges, 2 integrations.
• Growth ($199/mo): ~2,500 orders, VIP tiers, points expiry, bonus campaigns, SEO-friendly loyalty page, unlimited integrations.
• Plus ($999/mo): ~7,500 orders, checkout redemption (Shopify Plus only), API + SDK access, advanced reporting with 25+ reports, white-label branding, priority support.
• Enterprise: Custom pricing with enhanced API limits, SLA support, and dedicated account management.

Key limitations

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• Strict order caps with overage fees. 
• Checkout redemption only for Plus merchants. 
• Advanced features (VIP, expiry, SEO page, API/SDK, advanced reporting) locked to Growth/Plus. 
• White-label design control restricted to top tiers.

Smile.io: Pros & cons for Shopify Loyalty (quick take)

✅ Verdict: A reliable, low-lift way to launch points, referrals, and simple VIP tiers on Shopify. Scales well, but you’ll need higher tiers for checkout, expiry, and deeper branding.

Bottom line: Quick, proven loyalty for smaller brands that run on Shopify.

2. Yotpo

Yotpo is a leading eCommerce marketing platform, and its Loyalty & Referrals module is among the most feature-rich Shopify loyalty apps. It stands out with 20+ predefined campaigns, flexible VIP tiers, enterprise-grade analytics, and deep integration with Yotpo Reviews, SMS, and UGC.

Best for: Growing and enterprise Shopify brands that need feature-rich loyalty with referrals, analytics, and easy integration with reviews and SMS.

What are Yotpo’s key features?

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• 20+ predefined campaign types: Beyond purchase points, Yotpo offers templates for “Goal Spend” (spend $X, get a reward), “Second Purchase Bonus,” birthdays, social follows, writing reviews, referrals, and more. Campaigns can be toggled on/off from the admin dashboard.
• Flexible VIP tiers: Premium+ plans let merchants define tier entry by points, total spend, purchase count, or referrals. Tiers can be rolling, calendar-year, or lifetime-based, with configurable perks per tier.
• Referral programs: All plans include refer-a-friend with hosted referral pages, unique links, rewards for both advocate and friend, and “anti-cheat” protections. Escalating rewards (e.g., bigger perks after 3 referrals) are supported.
• Reward types: Customers can redeem points for fixed-amount coupons, % off discounts, free shipping, or free products (Premium+). Rewards are generated as Shopify discount codes, and merchants can configure stacking rules with other discounts.

Customization at Yotpo

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• Branded loyalty interfaces: Widgets, banners, and loyalty emails are configurable with your branding. Premium unlocks a fully hosted loyalty page and advanced CSS control.
• On-site touchpoints: Widgets can display points balances on PDPs, cart pages, and customer account pages. Checkout banners show progress toward rewards (e.g., “Spend $20 more for 200 points”).‍
• Data-driven segmentation: Segment customers by points balance, referrals made, tier level, redemption history, or inactivity. Example: target “customers within 100 points of a reward” with a special offer.‍
• Cross-product data synergy: Loyalty data syncs with Yotpo Reviews, UGC, and SMS. For example, you can reward review submissions with points, show VIP badges in review widgets, and send SMS reminders about points balances or tier upgrades.‍
• Conditional earning rules: Premium unlocks rules like excluding discounted items, applying multipliers to specific categories, or rewarding only full-price purchases.

Dev experience at Yotpo

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• Strict 5 RPS limit per merchant: very low ceiling for high-volume loyalty/referral use cases.
• Cumbersome redemption flow: multi-step, error-prone orchestration required for reward fulfillment.
• Poor developer experience: unclear endpoint coverage and limited tooling/sandbox support.‍
• Yotpo ecosystem: Loyalty integrates natively with Yotpo Reviews (reward for reviews, display tiers in review widgets), SMSBump (send balance/tier updates via SMS), and UGC.‍
• Shopify-native features: Supports Shopify POS, Customer Account Pages, and Checkout Extensibility (Plus). Loyalty widgets can display balances in these surfaces.

Pricing & plan limitations at Yotpo

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• Free: Basic points + referrals, simple widget, limited analytics, capped at ~100 orders/month.
• Pro ($199/mo): Up to 500 orders/month (with overages for more). Adds a dedicated loyalty page, conditional earning rules, checkout redemptions, Klaviyo integration, and live chat support.
• Premium ($799+/mo): Unlocks VIP tiers, free product rewards, advanced customization (CSS, hosted page), product/collection exclusions, advanced analytics, and a dedicated CSM.
• Enterprise (custom): Full API and webhooks, SLA-backed support, onboarding help, and scalability for Plus merchants.

Key limitations

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• Free plan highly restricted (few earning actions, capped volume).
• VIP tiers, exclusions, and free product rewards only on Premium+.
• Full API/webhook access primarily for Enterprise.
• Pro plan limited to simpler widget layouts and fewer integrations.
• Setup complexity: configuring exclusions, campaigns, and segmentation can require guidance.

Yotpo: Pros & cons for Shopify Loyalty (quick take)

✅ Verdict: Enterprise-grade depth with 20+ campaigns, robust referrals, and strong analytics – especially powerful if you already use Yotpo Reviews/SMS. Costs and complexity rise at Premium+.

Bottom line: Choose Yotpo if you want loyalty tightly integrated with UGC, reviews, and SMS.

3. LoyaltyLion

LoyaltyLion is a Shopify loyalty platform trusted by high-growth DTC and Plus brands. Known for advanced segmentation, flexible rewards, and powerful analytics dashboards, it helps merchants optimize retention with points, referrals, VIP tiers, and personalized experiences.

Best for: Data-driven Shopify and Shopify Plus stores that prioritize segmentation, retention analytics, and advanced loyalty program customization.

What are LoyaltyLion’s key features?

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• Full loyalty toolkit: Points, referrals, and up to four VIP tiers are supported across paid plans. Customers earn points for purchases, creating an account, birthdays, reviews, social follows, anniversaries, and more.
• Flexible rewards: Redeem points for Shopify discount codes (fixed or % off), free products, gift cards, shipping discounts, or custom rewards such as “VIP club membership” or event invites. Rewards are generated automatically as Shopify coupons.
• VIP tiers: Merchants can configure up to 4 levels (e.g., Bronze, Silver, Gold, Platinum). Entry criteria can be points earned or spend thresholds. Tier status can be rolling, calendar-based, or lifetime, and tiers can include multipliers (e.g., Gold members earn 1.5x points) or exclusive tier-only rewards.
• Gamification: Supports badges and even leaderboards to gamify engagement. For example, customers can earn a “Birthday Club” badge or see how they rank compared to peers.

Customization at LoyaltyLion

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• Dedicated loyalty page: LoyaltyLion supports fully branded loyalty hubs. On mid-tier plans (Classic and above), the team includes a free loyalty page design service valued at ~$1500, helping merchants launch a polished loyalty center.
• Embeddable components: Pre-built PDP widgets can show “Earn X points with this product,” while account page components display point balances, rewards available, and tier progress. These are provided via LoyaltyLion’s developer library.
• Widget and email branding: Core branding (colors, logo, copy) is available across plans, but deeper white-label control and removal of LoyaltyLion branding is reserved for higher tiers.‍
• Segmentation: Merchants can build segments based on spend level, points balance, redemption activity, tier, or inactivity. For example, target “at-risk customers” who haven’t purchased in 90 days with bonus point offers.‍
• Conditional earn rules: Advanced plans allow exclusion of products/collections, rewarding only on full-price orders, or multipliers for specific product categories.‍
• Metadata and tags: Merchants can use custom attributes to trigger loyalty actions (e.g., award points to customers acquired through a specific campaign).‍

Dev experience at LoyaltyLion

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• Flat 20 RPS limit across all endpoints: throttles high-throughput operations with no prioritization of critical calls.
• Fragmented API surface (Admin vs. Headless): increases onboarding complexity and forces context-switching for developers.
• Heavy reliance on caching: developers must implement their own caching to avoid 429s, risking stale data or inefficiency.‍
• Marketing: Integrations with Klaviyo, HubSpot, dotdigital, Attentive, and more. Loyalty data (points balance, tier, voucher issued) syncs to profiles so flows can trigger based on loyalty status.‍
• Shopify native features: Shopify POS, Checkout Extensibility (Plus-only redeem at checkout), and Flow automations.

Pricing & plan limitations at LoyaltyLion

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• Free: For stores up to ~400–800 monthly orders. Includes basic points and simple voucher rewards. Referrals and social actions usually not included (referral historically an add-on). Branding customization limited.
• Small Business (~$159/mo): Adds referrals, social-media actions, more customization, and removes LoyaltyLion branding.
• Classic (~$399/mo): Includes unlimited orders, full integrations, VIP tiers, and one custom loyalty page design (worth ~$1500).
• Advanced (~$729/mo): Adds advanced analytics, digital wallet passes, API/SDK access, and deeper support.
• Enterprise/Plus (custom): Scales to unlimited orders, dedicated CSM, strategy support, and tailored enterprise services.

Key limitations

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• Free plan is very limited (no referrals or social actions unless add-ons are purchased). 
• Advanced analytics, wallet passes, and VIP tiers are locked to higher tiers. 
• White-label customization is reserved for Classic+ plans.

LoyaltyLion: Pros & cons for Shopify Loyalty (quick take)

✅ Verdict: Data-first loyalty with serious segmentation and reporting, plus Plus checkout redemption. Best impact comes from Classic+ where tiers/white-labeling unlock.

Bottom line: For analytical DTC brands that want control, cohorts, and ROI clarity.

4. Growave

Growave is an all-in-one Shopify app that bundles loyalty, reviews, wishlists, UGC, and social login into a single solution. With 150+ loyalty features, easy cross-module integrations, and value-based pricing, Growave is designed for brands that want retention tools without app sprawl.

Best for: Shopify brands seeking an all-in-one solution that combines loyalty, reviews, wishlists, and UGC in one affordable app.

What are Growave’s key features?

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• 150+ preset loyalty features: A rich library of predefined “ways to earn and redeem” – points for purchases, birthdays, social follows, reviews, wishlists, referrals, multipliers, expirations, VIP perks, and more.
  
• Referral program: Available from Entry ($49), with fraud prevention built-in.
• VIP tiers: Introduced on Growth ($199), up to 3 levels with up to 5 configurable perks per tier (discounts, free shipping, higher earn rates, exclusive codes)
• Nudges: On-site reminders (“Buy this and earn 100 points” or “You’re $20 away from a reward”) to drive engagement.
• Cross-feature loyalty: Integrated with Growave Reviews and Wishlist modules, so customers can earn points for UGC actions like writing reviews or adding to wishlist.

Customization at Growave

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• Dedicated loyalty page: SEO-friendly loyalty hub available on Growth plan, with earning rules, rewards, and tiers all in one portal.
• Widget branding: Logos, colors, and language translations supported out of the box (multi-language is built-in for EMEA/global brands).
• Checkout integration: Plus plan unlocks Checkout Extensions for point redemption or progress messaging in checkout.‍
• Configurable rules: Exclude products/collections from earning, limit how points combine with discounts, adjust earn rates.‍
• VIP perks: Each tier supports up to 5 custom perks such as free shipping or bonus earn rates.‍
• Flow automation: Loyalty events like “Reward redeemed” or “Tier achieved” can trigger Shopify Flow automations.

Dev experience at Growave

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• Leaky-bucket rate limit: harder to predict and implement than standard per-second limits.
• Opaque endpoint structure: API docs don’t clearly outline all available REST endpoints, slowing discovery.
• Fragmented documentation: REST, SDKs, and webhooks split across sections, increasing onboarding friction.
• Limited tooling/sandbox visibility: no clear API explorer or staging environment, making prototyping harder.‍
• Marketing connectors: Klaviyo, Omnisend, Attentive, Postscript, PushOwl for omnichannel loyalty campaigns‍
• POS: Shopify POS integration from Entry; Loyalty QR on Growth.‍
• Checkout: Checkout Extension blocks on Plus for loyalty offers and redemptions.

Pricing & plan limitations at Growave

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• Free: 100 orders/mo (500 lifetime); includes basic points, reviews, wishlist; no referrals or tiers.
• Entry ($49/mo, 500 orders): Adds referrals, fraud protection, nudges, POS support, Shopify Flow, and 1 third-party integration (e.g., Klaviyo).
• Growth ($199/mo, 1500 orders): Adds VIP tiers (3 levels, 5 perks each), loyalty page, points expiry, gift card rewards, POS QR, and priority support.
• Plus ($499/mo, 3000 orders): Checkout Extensions, full API/SDK, custom reward actions, unlimited integrations, dedicated success manager.
• Overage fees: $15 per 100 extra orders on lower plans, scaling with plan level.

Key limitations

Referrals, tiers, expiry, and headless support locked to paid plans; Plus required for deep customization and checkout extensions.

Growave: Pros & cons for Shopify Loyalty (quick take)

✅ Verdict: All-in-one value: loyalty + reviews + wishlist in one app, solid for lean teams. Depth (analytics/white-label) trails pure-play enterprise tools.

Bottom line: Great bang-for-buck if you want fewer apps and faster setup.

5. Rivo

Rivo is a modern Shopify loyalty app built for customization and branding. With a drag-and-drop loyalty page builder, 150+ earn actions, checkout extensions, and full CSS control, Rivo combines Shopify-native speed with flexibility for design-forward DTC brands.

Best for: Design-focused Shopify and Plus merchants wanting drag-and-drop loyalty pages, strong branding control, and checkout extensions.

What are Rivo’s key features?

• Full loyalty suite: Supports points, referrals, VIP tiers, and cashback-style programs (points as store credit).
• 150+ preset loyalty actions: Customers can earn points for purchases, sign-ups, birthdays, reviews, referrals, social follows, and more.
• Flexible redemptions: Discounts, free shipping, free products, gift cards, store credit, and cashback-style rewards.
• Shopify Plus checkout extensions: Show loyalty points or redemption options directly in Shopify Checkout.
• Shopify Customer Accounts integration: Embed loyalty balances and rewards in the new Shopify customer account portal.

Customization at Rivo

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• No-code loyalty page builder: Merchants can design branded loyalty pages in minutes, with drag-and-drop control over layout and content.
• Advanced branding: Paid plans allow custom CSS, fonts, and even widget icon customization for a fully branded experience.‍
• Earning conditions: Reward only on full-price items, exclude certain products/collections, or set multipliers for specific customer groups.‍
• VIP tiers: Thresholds by spend or points with perks such as point multipliers, tier rewards, or exclusive discounts.‍
• Flow automation: Shopify Flow connectors to trigger actions like “send a gift when customer reaches Gold”.

Dev experience at Rivo

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• Strict 6 RPS rate limit per API key: very low ceiling, throttles bulk operations.
• 30–60s delay for new customers: synced via Shopify webhooks, causing race conditions.
• Developer toolkit gated to Plus plan: restricts API/SDK access for smaller merchants and evaluators.‍
• Marketing integrations: Klaviyo, Postscript, Attentive, Omnisend for loyalty-triggered email and SMS campaigns.‍
• Shopify-native: Built for Shopify with Checkout Extensions, Customer Accounts, POS, Flow, and App Embed Blocks.

Pricing & plan limitations at Rivo

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• Free Forever (200 orders/mo): Includes points, referrals with fraud prevention, branded launcher, automated loyalty emails; limited to basic rewards like discounts and free shipping.
• Scale ($49+/mo): Covers ~400 orders (pricing scales by order volume); unlocks all features immediately – VIP tiers, points expiry, loyalty page builder, advanced branding, integrations, analytics.
• Plus ($499/mo, 2,500 orders): Adds Developer Toolkit (API, webhooks, custom integrations), advanced checkout features, and priority support; custom pricing available for higher volumes.

Key limitations

Advanced analytics reports are mainly on Plus; Rivo is Shopify-only (no Magento/BigCommerce support); extremely high-volume stores may need custom pricing

Rivo: Pros & cons for Shopify Loyalty (quick take)

✅ Verdict: Modern, Shopify-native loyalty with a drag-and-drop page builder and strong branding control at accessible pricing. Deepest analytics and dev toolkit live on Plus.

Bottom line: Best pick for design-forward brands that want control without enterprise pricing.

6. BON Loyalty

BON Loyalty is a fast-growing Shopify loyalty app praised for its generous free plan and responsive support. With points, referrals, VIP tiers, exclusions, and multi-language/currency support, BON delivers advanced loyalty features at affordable prices, making it ideal for SMBs and international stores.

Best for: SMBs and international Shopify stores looking for a generous free plan, multi-language/currency support, and budget-friendly loyalty features.

What are BON Loyalty’s key features?

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• Full loyalty suite: Points, referrals (with anti-cheat), VIP tiers, and rewards (discounts, shipping, free products, custom rewards).
• VIP tiers: From Growth plan ($99), merchants can configure tier levels, perks, and automated VIP achievement emails.
• Automated loyalty emails: Points balance reminders, referral invites, expiration notices – included on all tiers.
• Order Booster (Growth+): Upsell prompts to increase cart size to reach rewards or free shipping thresholds.
• Reward pop-ups: On-site pop-ups and announcements to promote loyalty sign-ups or special points campaigns.

Customization at BON Loyalty

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• Widget branding: Fully customizable colors, banners, and themes; custom CSS support on higher tiers.
• Dedicated loyalty page: From Basic ($25), merchants can host a branded, SEO-friendly “Rewards” page with login, points, rewards, and VIP info.
• Multi-language and multi-currency: Native support for translations and global currencies, key for international merchants.
• Points rules: Custom earn rates, exclusions for collections/products, expiry rules with reminder emails.
• Pop-up campaigns: Native BON feature lets merchants promote point campaigns or sign-ups with banners and targeted pop-ups.

Dev experience at BON Loyalty

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• Access gated behind partnership – API docs require contacting BON, blocking quick prototyping.
• No published rate limits – unclear performance constraints, risk of unexpected throttling.
• Lack of developer tooling – no API explorer, sandbox, or Postman collections for testing.
• Sparse integration guidance – minimal examples for pagination, errors, or best practices.‍
• POS integration: Available on Basic, enabling in-store earn/redeem via Shopify POS.‍
• Marketing tie-ins: Integrates with Klaviyo for segmented loyalty flows (e.g., customers near next tier), Judge.me or Loox for review-linked rewards.
• ‍Developer support: On Professional, BON offers up to $300/month in dev work and $1000 enterprise onboarding credit for custom features or UI tweaks.

Pricing & plan limitations at BON Loyalty

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• Free Forever: Unlimited members, points program, referral program with anti-cheat, essential rewards, exclusions, automated emails, points-at-checkout (Plus only)
• Basic ($25/mo): Loyalty page, multi-language, POS integration, free product rewards, points expiry with reminders, limited-time promotions, unlimited integrations
• Growth ($99/mo): VIP tiers with email notifications, Order Booster upsells, points indicators on product pages, priority support with custom CSS help
• Professional ($349/mo): API and SDK for headless, Hydrogen support, custom development packages ($300/month included), enterprise onboarding credit ($1000)

Key limitations

VIP tiers only on Growth+, API/headless only on Professional; fewer native one-click integrations than larger competitors (though team assists with custom setups)

BON Loyalty: Pros & cons for Shopify Loyalty (quick take)

✅ Verdict: Generous free plan and budget-friendly tiers with multi-language support and hands-on help. Advanced dev/headless features require Professional.

Bottom line: SMB-friendly choice for international stores that want lots of features for less.

7. Marsello

Marsello combines Shopify loyalty with built-in email and SMS automation, making it a retention hub for omnichannel retailers. Its unified loyalty wallet works across Shopify eCommerce and POS systems like Lightspeed and Vend, while analytics connect online and offline performance.

Best for: Omnichannel retailers running Shopify + POS who want unified loyalty wallets with built-in email and SMS marketing automation.

What are Marsello’s key features?

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• Full loyalty program: Points earning (configurable rates), referrals, and tiered VIP programs with auto-upgrades and downgrades
• Reward options: Fixed-amount and percentage-off discounts, free shipping, free products, gift cards, and auto-apply “next purchase” discounts across online + POS
• Omnichannel earning/redemption: Customers earn/redeem easily across eCommerce and in-store, with real-time syncing to POS
• Referrals: Built-in sharing and tracking, with rewards for both friend and advocate after the purchase
• VIP tiers: Available from Essential plan, configurable by points or spend; perks include multipliers or special rewards; automated VIP emails included
• Gamification: Includes digital loyalty cards and achievement-style badges (e.g. “10 in-store visits”) to add engagement

Customization at Marsello

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• Widgets and emails: Branded loyalty launcher and program portal; loyalty branding carries over into Marsello’s built-in email/SMS templates.
• On-site messaging: Post-purchase banners (“you earned X points”), checkout loyalty widgets, and optional promotional pop-ups.
• Multi-location support: Manage multiple stores, franchises, or outlets with one loyalty database.‍
• Unified profiles: Combines online + POS data into one customer record with spend history, visits, and loyalty attributes.‍
• Segmentation: Target customers by tier, points balance, at-risk status (RFM), or omni behavior (e.g., “in-store only shoppers who haven’t purchased online”).‍
• Cross-channel triggers: Loyalty events (reward earned, VIP reached) can trigger automated Marsello campaigns or Shopify Flow workflows.

Dev experience at Marsello

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• Account-per-user API setup: each integration requires a dedicated Marsello API user, complicating access.
• No documented rate limits: unclear throughput constraints make scaling unpredictable.
• Lack of dev tooling/sandbox: no explorer or playground slows testing and prototyping.
• POS integrations: Lightspeed, Vend, Cin7, Heartland, Shopify POS – key differentiator for brick-and-mortar brands.‍
• Shopify Plus support: Loyalty widget and point redemption in checkout via Checkout Extensibility; compatibility with legacy Shopify Scripts

Pricing & plan limitations at Marsello

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• Essential (~$125/mo): Core loyalty (points, rewards, referrals, VIP tiers), basic automations, omnichannel syncing; includes a base customer count with $5 per additional “block” of customers
• Professional (~$135/mo): Adds full email/SMS suite, Google review requests, and social media scheduling; $15 per additional customer block after thresholds
• No free tier: Only a 14-day trial; pricing escalates quickly as contact lists grow
• Fit note: Best ROI when both loyalty and Marsello’s ESP are adopted; otherwise, you may be paying for overlapping features

Marsello: Pros & cons for Shopify Loyalty (quick take)

✅ Verdict: Built for omnichannel retail: one wallet across POS + online with built-in email/SMS. Pricier and heavier if you already run a separate ESP.

Bottom line: Ideal for retailers with stores + ecom who want loyalty and marketing under one roof.

8. Voucherify

Voucherify is an API-first Loyalty and Promotion Engine designed fo renterprise merchants on Shopify Plus. Offering full flexibility for custom loyalty schemas, stackable promotions, and omnichannel consistency, Voucherify powers advanced personalization and multi-store loyalty at global scale.

Best for: Enterprise and Shopify Plus merchants that need a headless, API-first loyalty engine with total control and personalization. Ideal for unifying promotions (loyalty, coupons, gift cards, referrals), running multi-store and omnichannel programs, and launching highly targeted or experimental campaigns.

What are Voucherify’s key capabilities?

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• Unified promotions & loyalty: One engine for loyalty points, referrals, discount codes, coupons, gift cards, and digital wallets.
• Custom loyalty schemas: Define unique earning rules (per spend, per action, per segment) and redemption rules, including cashback-style programs.
• Event-based rewards: Award points for any customer action or event you send to the API – e.g. sign-up anniversaries, profile completion, referrals, or even external triggers like attending an event.
• Dynamic tiers and perks: Create custom membership levels with rules for entry and perks (e.g., accelerated earn rates, exclusive vouchers, early access).
• Advanced reward catalog: Redeem for discounts, free products, gift cards, partner offers, or entirely custom rewards; supports stackable promotions logic.
• Fraud prevention: Rule-based controls to prevent self-referrals, coupon abuse, or multi-account gaming of loyalty systems.
• Omnichannel consistency: One loyalty currency across Shopify stores, custom apps, POS, and mobile – no more siloed, store-by-store loyalty.

Customization at Voucherify

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• Rules Engine: Set granular earning and redemption conditions (e.g., double points on orders >$100, exclude sale collections, VIP-only rewards).
• Targeting: Run campaigns targeted by customer attributes, tags, behavior, or location – e.g., “2x points for EMEA VIPs during summer”.
• Communication personalization: Connect Voucherify with CDPs and ESPs (Segment, Braze, Klaviyo) to send loyalty emails, SMS, or in-app notifications personalized with live loyalty data.
• Experiments & A/B testing: Run multiple loyalty or promotion campaigns simultaneously, test reward structures, and measure impact.

Dev experience at Voucherify

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• Robust APIs and webhooks: Voucherify comes with the most advanced and well-documented set of loyalty & promo REST APIs (over 100+ granular endpoints).
• Free trial & Sandbox access: a wide suite of testing and prototyping options for the best dev experienfce on Shopify.
• Shopify Plus integration: Connector app available or custom API integration.
• Multi-store & multi-channel: Unlike Shopify-store-bound apps, Voucherify can unify loyalty across multiple storefronts, countries, and POS systems
• Headless support: Full API/SDK to embed loyalty into custom front-ends, React/Next.js stores, or mobile apps.
• Marketing integrations: Prebuilt connectors and webhooks for Klaviyo, Segment, Braze, Mailchimp, and more, allowing loyalty data to flow into marketing automation and analytics stacks.

Pricing & plan limitations at Voucherify

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• Usage-based pricing: Voucherify charges based on the number of API calls. Transparent, negotiable contracts; no surprise overages.
• Investment tier: Higher than Shopify plug-and-play apps, but cost is offset by replacing multiple systems (loyalty, coupons, gift cards, referrals).
• Fit note: Best ROI for merchants who need cross-store loyalty, custom schemas, or deeper personalization.

Voucherify: Pros & cons for Shopify Loyalty (quick take)

✅ Verdict: API-first loyalty engine for bespoke, multi-store, headless loyalty and stackable promos at enterprise scale. Requires developer resources and higher budget.

Bottom line: Pick Voucherify when standard Shopify apps can’t match your personalization or scale.

Choosing the best Shopify loyalty program for your store

The Shopify loyalty ecosystem is crowded with apps that largely do the same things: points, referrals, VIP tiers, and branded widgets. They differ mostly in price, design flexibility, and bundled features, but at their core, they’re templates you can color in, not true platforms for innovation.

For the agentic AI-first world, merchants don’t just need apps with sliders and pre-baked campaigns. They need open, API-driven systems accessible via multi-channel promotion systems (MCPS) and AI agents.

• Instead of rigid templates, you need programmable loyalty infrastructure where campaigns can be created, tested, and optimized automatically by AI.
• Data must flow freely across marketing, customer support, and sales, something the “widget-based” Shopify apps aren’t built to support.

Voucherify is a a headless, API-first Loyalty and Promotion Engine that:

• Works across multiple Shopify stores and external channels.
• Enables omnichannel personalization and custom reward rules.
• Fits into larger promotion strategies, not just loyalty widgets.

This makes Voucherify not just another Shopify loyalty app, but a foundation for AI-driven, flexible, and scalable loyalty strategies.

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