In this post, we are going to explore the most effective promotions for new members of your community. Once we have shown you the best practices of market giants, we will dig deeper to present similar workflows available for smaller budgets. Maybe it’s time to fire off your first ‘sign up campaign’?
New acquisitions may well be a headache. Usually, even with traffic in the right place, conversion rates are far from the actual number of daily visitors. Promotions offered at the welcome stage in the strategy of your product may be a remedy. Customized offers increase the overall number of new acquisitions but also distinguish the most valuable leads within the potential audience. Let’s look at the list of incentives you can wrap into a customized promotion scenario:
Let’s look at some real examples of `welcome new customers` strategies straight from the e-commerce brands.
Zalando sends an email with a unique code to every new subscriber to their newsletter
L’Oreal give their new signed up customers free access to products’ samples. After signing up, each customer can order samples before a purchase. From a technical point of view, free samples may be handled by a coupon code with 100% discount available only to specific products (samples).
H&M offers membership of a club with access to many promotions and discounts. Membership starts from the first order and guarantees regular savings.
LiveChat makes their products more accessible to entrepreneurs by discounting the first payment for a chosen subscription plan.
We’d like to show you an easy way of offering people a discount voucher when they sign up to our mailing list. We’re going to distribute unique discount codes to the subscribers who sign up on our landing page and to manage the entire workflow, we only need one app - Voucherify. It enables companies to gather subscribers on a list and distribute coupons or discounts to their mailboxes.
1. Collect subscribers and their emails through a landing page.
Web widgets are ready-to-go forms to place on your landing page. There is no need to code, just customize the fields to fit your needs. Each new visitor who signs up to our mailing list gets the discount code.
2. The promo code can be displayed within the widget or it can be sent in a personalized welcome email straight from a Voucherify dashboard, 100% automatically.
The key thing with sign up discounts is the automatics. Otherwise, there is no chance your campaign is going to scale. No matter if a promo code is wrapped in an email, displayed on your landing page, triggered in a live chat window or distributed via any other channel; automatics is a must. This is why all the marketing channels available with Voucherify provide entirely automated welcome messages.