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Case Study

How Bellroy handled Black Friday with cart promotions and gift cards?

101-250 employees
Customer since:

Interviewee: Kate Watson, Digital Sales Manager

Bellroy is selling leather wallets, bags, phone cases & more made from premium, environmentally certified leather and sustainably produced woven fabrics. Bellroy ran marketing campaigns like Black Friday or New Year's sales with Voucherify.

How Bellroy handled Black Friday with cart promotions and gift cards?

“Overall, Voucherify is an excellent platform for mid-large size businesses looking for a suite of promotional tools at a competitive price, with a marketing-friendly UI.”

Key Challenges

  • Finding an out-of-the-box promotional software
  • Having a variety of promotional tools and options
  • Operating a flexible promotion engine

“We treat promotions very carefully and were looking for a product that offered flexibility, a suite of promotional tools and brand protection, and we found Voucherify to be a great fit.” is built on a custom CMS, therefore the company was looking for an out-of-the-box promotional software to connect with their API. Flexibility and the variety of promotional tools were important for choosing the right software.

How Bellroy handled Black Friday with cart promotions and gift cards?


Bellroy used Voucherify to launch their Black Friday campaign. The company used cart-level promotions and gift cards and managed the campaign successfully on multilingual subdomains. Bellroy recently used Voucherify to launch cart-level promotions for their Black Friday campaign. What Bellroy quotes to be crucial features that distinguish Voucherify from other Promotion Engines is the intuitiveness of the platform, vast range of available options to customize offers across multilingual domains, and reliable speed of API during traffic peaks. After a successful Black Friday with Voucherify, Bellroy is planning to run campaigns with other Voucherify tools as well. There are plans to roll out gift cards and to start a referral campaign next year.


Successful Black Friday on multilingual domains
Fast integration
High-speed API responses
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