Gamification is a strategic attempt to adjust systems, services, and organizations to create similar experiences to those experienced when playing games to motivate and engage users. The global gamification market was valued at $10.19m in 2020 and is expected to surpass $38m by 2026. Promotion gamification means the promotions are made to look and feel like a game or contain elements of a game.
What are the benefits of gamification?
Gamification can help you to:
- Encourage customer engagement or increase the likelihood of a given behavior.
- Increase social media following and market reach.
- Create positive emotional attachment and nurture brand loyalty.
What are some examples of promotion gamification?
Before you launch your first gamified campaign, you need to consider which gamification techniques you want to use. Here are some examples:
- Tiered or daily rewards – daily rewards are incredibly effective at encouraging customers to spend regularly. They work best if implemented as a part of a loyalty program.
- Target-based rewards – target-based rewards use clear goals to encourage customers to complete certain actions or behaviors.
- Tiers & levels – the incentive of larger discounts and better rewards with each next level encourages customers to stick with a brand over a longer period of time.
- Stamps, badges & points – just like games give players awards and badges for completing objectives, businesses can set up badges for customers when they complete certain actions.
- Challenges & giveaways – many brands also use gamification to make competitions and prize giveaways more attractive.
- Performance graphs or progress bars – even a simple progress bar with marked milestones can be an effective way to increase AOVs, entice members to collect more points, or refer more friends.
Besides challenges and rewards, gamification can also be used to provide users with exciting experiences, without explicitly trying to encourage a purchase or other specific behavior. Gamified experiences are most commonly served to customers via mobile apps. Rather than incorporating a game into an ecommerce, standalone apps specifically for gamified experiences allow brands to draw a clear line between the experience and their sales operations, creating lasting positive impressions.
For more information and examples of gamification, read this post.