See you at MACH One Conference in London? Register here to book a meeting with our team
Save your spot
Loyalty points

What are loyalty points?

Loyalty points are a type of currency that a business offers within a loyalty scheme. They can have a monetary value, respected in that particular brand (allow for pay-with-points reward), or be exchangeable for a set of rewards defined in a rewards catalog. The way and rate at which customers earn points is defined by earning rules and points multipliers which can differ between loyalty tiers.

If your are running a point-based loyalty program, you can give points a special name that is in line with your brand. Here are some ideas:

  • "Cork" for alcohol-selling businesses.
  • "Page" for bookstores.
  • "Buttons" for fashion stores.
  • "Steps" for fitness apps.

For example, Starbucks calls their points "stars" and airlines often refer to points as "miles" in their frequent flyer programs.

Remember that by giving a special name to your points, you build a cohesive customer experience, and show that your rewards program is part of your brand community experience, not an afterthought.

Are you wasting time and money on digital promotions?

It’s time for a change.