Connecting Voucherify API to your CRM and ecommerce systems gives you several new ways of running personalized cart-level promotions. Personalized means the chances of conversion increase, average order value goes up, and the promotional budgets stay under control, all at the same time. In this article, we lay out 6 proven discount tactics which are tailored with customer attributes and order history.
When a customer visits your shop, you send an event to Voucherify. The platform tries to match it with predefined segments. If a match is found, Voucherify sends back the discount details so that you can show the incentive to the consumer.
With more than 60% of carts being abandoned before finishing the purchase, discounts have emerged as the perfect remedy for saving many of them. From the technical point of view, you need a dynamic segment based on a specific customer behavior. By using a cart-level promotion, customers who abandoned their cart and enter the segment can revisit your store and instantly find the discount at the checkout. Moreover, if after some time (e.g. 2 days) the purchase still isn't made, the system can automatically send an email/SMS with a coupon and remind them about their unfinished order.
Up-selling is a proven practice to make the most out of each purchase. The flexibility of cart-level discounts enables you to upsell on many levels. For example, you can offer two discounts related to a spent amount. Thanks to this, no matter the order volume, each customer can find a discount within their reach.
Similarly to upselling, cross-selling allows you to maximize the buying potential of attracted customers and thus increase the average amount spent. Both tactics work great together. Cross-selling can consist of products that create sets/groups or on the specific needs of your sales strategy. For example, you can add a cart-level discount for the most popular product in a given category, available when purchasing a product whose sales you want to improve. You can offer a discount for the related product or let your customers get it for free.
Cart-level promotions work great with referral campaigns. They can motivate your customers to refer your brand and utilize their codes. These promotions rely on customer segments based on a number of redemptions made/referred customers. You can create a cart-level promotion limited in time and available if customers utilize any code within the scheduled time, or you can allow them to use this cart promotion only if specific codes are redeemed (for example, referral codes).
This type of promotion enables you to use different variants of products and combine them with particular target groups. For example, you can offer a discount for a more advanced and expensive variant of the product if a customer has a particular item in their cart or an item with a minimum set value. As with SKUs, you can use different products or sets of products. A greater number of tested configurations results in better adjustment to your audience.
Sign-up discounts are typical practice to acquire more customers. Combined with a cart-level promotion, customers can use the discount instantly after signing up. With this approach, stores enhance their email list and boost sales at the same time.
Customized cart-level promotions work effectively only if synced with real-time updates in your customer segmentation. Such offers, as presented in this article with Voucherify, go along with customer behavior and ongoing interactions with the brand (like location change, coupon redemption or cart abandonment).
To learn more about dynamic customer segmentation, follow this short guide.
If you need help to get started with customized cart-level promotions for your company, please contact us here, we’ll be more than happy to guide you.