Q3 2025 Product Update: MCP, Shopify Plus & Deeper Control ahead of BFCM

This fall, we rebuilt core loyalty features to be more flexible, low-risk, and fast to test. We added AI where it matters, streamlined key workflows, and gave you sharper control over margins, stacking, and customer experience. Just in time for BFCM.

Check the changelog for all updates and share your ideas on our roadmap.

Introducing the Voucherify MCP Server

Marketing teams have gone from spreadsheets to dashboards to ML-driven analytics,but querying the data behind it all is still a pain. The MCP Server fixes that.

Now in beta, the MCP Server is our first step toward agent-driven data interaction. You can ask plain-language questions like “How many redemptions last week?” and explore campaign data without risking edits, because it’s read-only by design.

Learn more about Voucherify MCP server >

Finally, composable loyalty for Shopify Plus

Shopify-native discounts break under complexity: stacking rules fail, checkout logic buckles, and multi-store setups get messy. With Voucherify, Shopify Plus brands get:

• Real-time wallets and tier logic at checkout speed.
• Dynamic discounts, region-specific rules, multi-brand support.
• Full branding, no plugin hacks, and scalable infrastructure.

In short, you can ditch brittle plugins and one-size discount apps and deliver fully branded, enterprise-grade incentives that scale with your growth, cleaner, faster, and with full control.

Learn more about Voucherify for Shopify Plus >

Dynamic point allocation with formulas

Formulas aren’t just for discounts anymore. Now you can apply them to loyalty point calculations, too. Create reward logic that reflects customer value, order size, or market, no custom code required. Some use cases include:

• Tiered point multipliers.
• Region-specific earn rates.
• Volume-based rewards.

Qualification APIs for loyalty

Want to show customers how many points they’ll earn before they buy? You can now.

Our new Qualification API calculates estimated loyalty points at checkout, based on current campaign rules. Feed it customer + order data, and it returns the exact number of points they'd earn, helping you drive conversions with real-time rewards.

Loyalty features you might have missed

You might’ve missed them, but two loyalty features got a quiet upgrade this quarter. 

• Pending points now fully support webhooks and dashboard visibility, perfect for post-purchase hold periods or return windows.
  
• Point expirations can now be set per rule or globally. Run time-bound campaigns (e.g. Black Friday → New Year’s) with total control.

Advanced caps for product discounts

Running a limited drop? Keep margins in check with new per-customer and per-campaign caps.

Set a strict 1-item-per-customer rule: John gets his single pair at 10% off, but if he loads up his cart “for the group chat”? Nice try, full price. You can also cap the entire promotion at 200 units, ensuring the deal ends the moment your limit is hit. Whether you're fending off Vinted flippers or just preserving margins, these caps give you control where it counts.

Bundles multiplication

We upgraded our bundle engine with multiplication logic, so discounts scale with quantity.

For example, if you buy 1 burger, you get 1 cola. Buy 3 burgers? You get 3 colas. Buy 3 fruits once? $4 off. Buy 3 fruits three times? You get $12 off.

Now the reward isn’t limited to a single bundle match, it keeps scaling, so the more qualifying items in the cart, the more rewards/discounts the customer gets.

Webhook builder

You now design your own webhook payloads. Define what’s sent, remove what’s not, and reuse templates across events. Combine static fields with dynamic metadata, and stop wasting time filtering noise.

Plus, we improved the payload viewer: formatted, color-coded JSON so you can quickly validate outputs.

What’s coming in Q4 2025?

Looking ahead to Q4 2025, we’re excited to bring more new stuff:

• Enhanced stacking rules UI – a visual, drag-and-drop interface for easier configuration and faster testing.
  
• Voucherify AI Assistant (Kebi) – our upcoming AI assistant will let you build and manage workflows using natural language, helping you launch faster and cut down the learning curve.
  
• Improved observability – as programs scale, so does the need for transparency. We're adding audit logs, searchable event history, and config tracking for better compliance and debugging.

New partnerships – Customer.io & Infobip

We’ve added two powerful players to our customer engagement stack: Customer.io and Infobip. 

Infobip is a global communications platform that lets you reach customers via SMS, email, voice, and instant messaging apps like WhatsApp, Messenger, and Telegram. With this integration, you can trigger Voucherify-powered promos and loyalty messages across any channel, perfect for tier upgrades, cart reminders, or flash offers.

See recipes for Infobip:

• Distribute dynamic coupons via Infobip >
• Share loyalty point updates via Infobip >

Customer.io gives you event-driven automation and messaging journeys based on first-party data. Now, you can launch campaigns that send Voucherify codes, gift cards, or loyalty points based on customer behavior, like joining a VIP tier or abandoning a cart, while tying message engagement back to redemptions. 

Voucherify earns AWS Retail Competency Status

We’re proud to be the first MACH-certified loyalty engine on AWS to achieve Retail Competency status. This recognizes our ability to deliver secure, scalable, cloud-native promotions and loyalty systems for global retail brands like Breville and Carparts.

Learn more about AWS Retail Competency >

Explore new resources

This quarter, our education teams prepared plenty of useful resources, perfect for your morning coffee or tea!

• Loyalty for Pet Brands in 2025 >
• Loyalty + CDPs: Use Cases & Challenges >
• Best Shopify Loyalty Apps: 2025 Guide >
• Loyalty Segmentation Playbook >

Learn by example with customer stories

This quarter, we’ve had the pleasure to document several awesome journeys of our clients. Jump in to see what they build and how. 

• LimeLife by Alcone: Cut promo time-to-market by 70%
• me&u: White-labelled loyalty across 6,000 venues
• ButcherBox: Enterprise loyalty with Shopify Plus

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