Estimated sales of digital gift cards reached $15 billion in 2017. For 9 years in a row, they have been one of the most requested gifts, continuously reducing the number of mismatched choices found in this secondary market.
How to make your gift cards strategy fail-proof?
The huge numbers of gift cards in the market prove not only their marketing power but also show how common a tool they have become in marketers’ hands. To stand out from this crowd you need something more than just a nice piece of plastic. With our new white paper, we want to show you how to combine the marketing power of gift cards with a modern e-commerce environment. This approach demonstrates an affordable and easy to maintain marketing infrastructure which allows you to make the most of each gift card bought.