Estimated sales of digital gift cards reached $15 billion in 2017. For 9 years in a row, they have been one of the most requested gifts, continuously reducing the number of mismatched choices found in this secondary market.
The huge numbers of gift cards in the market prove not only their marketing power but also show how common a tool they have become in marketers’ hands. To stand out from this crowd you need something more than just a nice piece of plastic. With our new white paper, we want to show you how to combine the marketing power of gift cards with a modern e-commerce environment. This approach demonstrates an affordable and easy to maintain marketing infrastructure which allows you to make the most of each gift card bought.