You can increase your social media following by creating contests on your social media profile. Giveaways are a great way to create customer engagement and get UGC like reviews, pictures of your products etc. You can reach people who are not yet aware of your brand thanks to creating contests on social media that require participants to refer your contest to at least one other person to participate.
- Ask your customers to refer the giveaway to other people to gain more visibility.
- Verify the participant’s submissions if they fit your criteria.
- Limit the usage of the coupons or other rewards to once per customer and only for the original holder of the discount to avoid abuse, re-selling or trading.
- Ensure each participant can participate only once.