How Michelin runs their loyalty program with Voucherify?
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2022-10-19 5:00 pm
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Acquisition
Pre-paid Products or Services Promotion
Pre-paid Products or Services Promotion

Offer a pre-paid product or service to your customers.

Example

Offer a gym membership pass, where the customers pay upfront for a couple of visits that have an expiration date of one month. Another example can be a delivery pass, where the customers pay a yearly fee to receive free delivery on every order.

See how to do it with Voucherify
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Acquisition
Pre-paid Products or Services Promotion

Pre-paid Products or Services Promotion

Offer a pre-paid product or service to your customers.

Example

Offer a gym membership pass, where the customers pay upfront for a couple of visits that have an expiration date of one month. Another example can be a delivery pass, where the customers pay a yearly fee to receive free delivery on every order.

See how to do it with Voucherify

Main Benefits

You can increase your liquidity by allowing customers to pay upfront for products or services they will use later. Usually not every customer will use the full value of the pre-paid product or service, so you can earn more than you actually give later on.


Program rules

Best Practices

  • Offer a lower price for the customers for that pre-paid package than if they would have to pay on the spot. Try which price is the right one to motivate the customers to pay for the product or service upfront by testing various prices. Check how many customers actually cash out and how much of the value of the pre-paid product to define how much does it really cost you and to set a realistic margin. 
  • Both delivery pass, gym membership and similar promotions can be achieved with the discount coupon code (unit type) which will be valid within a particular time slot (for example one year or one month) and the number of redemption per code will be set as unlimited (unlimited delivery pass) or limited (10 times for the gym pass from our example). Additional limits and conditions can be applied via validation rules and metadata.


Learn more about this campaign type

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