You can increase your liquidity by allowing customers to pay upfront for products or services they will use later. Usually not every customer will use the full value of the pre-paid product or service, so you can earn more than you actually give later on.
- Offer a lower price for the customers for that pre-paid package than if they would have to pay on the spot. Try which price is the right one to motivate the customers to pay for the product or service upfront by testing various prices. Check how many customers actually cash out and how much of the value of the pre-paid product to define how much does it really cost you and to set a realistic margin.
- Both delivery pass, gym membership and similar promotions can be achieved with the discount coupon code (unit type) which will be valid within a particular time slot (for example one year or one month) and the number of redemption per code will be set as unlimited (unlimited delivery pass) or limited (10 times for the gym pass from our example). Additional limits and conditions can be applied via validation rules and metadata.