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Rewards for Multiple Referrals Only
Rewards for Multiple Referrals Only

Offer a referral program that rewards only multiple successful referrals.

Example

Launch a referral program where referring your brand successfully gives no perks for the first and second referral, only the third referral brings in the incentive. For example, grant 10 loyalty points for each successful referral but only 30 loyalty points can be exchanged for a $30 off coupon.

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Rewards for Multiple Referrals Only

Rewards for Multiple Referrals Only

Offer a referral program that rewards only multiple successful referrals.

Example

Launch a referral program where referring your brand successfully gives no perks for the first and second referral, only the third referral brings in the incentive. For example, grant 10 loyalty points for each successful referral but only 30 loyalty points can be exchanged for a $30 off coupon.

Main Benefits

If you are struggling with a low number of referrals per referrer or you are struggling to get referrals at all, you may offer a higher referral incentive to make it more motivating for the customers. However, instead of raising the referral reward for each referral, you could require more successful referrals to get the reward. This way you can bring your referral number higher and possibly encourage more customers to take part in your referral program. 

Program rules

Best Practices

  • Test different incentive and referral program rules to figure out what works best for you. You may deter customers who do not know enough people to refer your brand to from participating in your referral program if they do not get any reward for less than X referrals. 
  • You can offer loyalty points as partial rewards and let customers convert them to a bigger reward if they collect enough of them. This can also help you to keep customers motivated to refer even just one friend, as they know they are collecting points towards a reward in the future (and that there are other ways to get loyalty points than just referrals). 
  • Define how many would be an optimum and feasible referral amount per customer and offer the biggest reward for this amount of referrals.

Learn from Leaders

Evernote referral program rules explained page

Evernote was offering a similar scheme. Each of the first 3 referrals was giving 10 points each, enough for 1 free month of a premium subscription. Every next successful referral gave 5 points, so only 2 more successful referrals would give one month free of a subscription. The reward could be only redeemed every 1,2,3,5,7,9, X+2 successful referrals. 

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