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Loyalty Program with Custom Points

Loyalty Program with Custom Points

Deliver more on-brand and unique experiences with custom currency in your loyalty program instead of points.

Example

Customers collect Corks for purchasing wine via a mobile app (one Cork = $10). When loyalty members collect 10 Corks, they get wine for free. When the free bottle of wine is added to the order, customers’ loyalty score is back to 0.

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Loyalty Program with Custom Points

Loyalty Program with Custom Points

Deliver more on-brand and unique experiences with custom currency in your loyalty program instead of points.

Example

Customers collect Corks for purchasing wine via a mobile app (one Cork = $10). When loyalty members collect 10 Corks, they get wine for free. When the free bottle of wine is added to the order, customers’ loyalty score is back to 0.

Main Benefits

Coming up with a catchy currency name makes your program instantly more fun and builds an association between points' unique name and your brand, making for a more unified user experience. Collecting Stars or Diamonds is more attractive than basing your program formula on points. 


Best Practises

  • Make the rules for points/currency exchange to real rewards easy to understand so that the customers understand the exact currency value.

Learn from Leaders

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