You can let your B2C customers try your product free of charge, so that they get hooked up on it or enable your B2B customers to carefully test and explore your features or even try to integrate your product with their existing stack maximizing the chances for successful product adoption and onboarding.
- You can ask customers to leave their credit card data and charge them automatically if they do not cancel their subscription. It may be, however, considered a bad customer experience. It all depends on your customers. In B2B products or high-value subscriptions we would not recommend it as customers have to carefully consider if they want your product and they will churn anyways (regardless of you charging them automatically), moreover, B2B customers may not have credit card access or permission to use it straight away (without an RFP, for example) and setting a credit card requirement may make them churn even before starting a free trial. In the case of cheap, B2C subscriptions it may make sense as in many cases they would like to prolong the subscription anyways and you remove the potential friction point by not having to ask them for credit card data after the free trial runs out.
- You can set up a different free trial period, it may be 3, 7 days or 30 days. It depends mainly on how long your customers need to test your product, on average, to become convinced to purchase it. You can test it by launching small experiments as well.
- You can also consider a free tier instead of a free trial. However, free trial gives an urgency to upgrade to a paid subscription, as it expires. Free tier, even with very strict limits, does not urge your customers neither to test nor to upgrade your software subscription.
- Other subscription-based businesses (for example beauty box subscriptions, food subscriptions) can also offer such promotions.