By forcing your customers to use their gift card balance on various occasions you gain two things – they will need to come back to your store to buy something again, thus creating more attachment to your brand and that they may spend more overall than if they used it for just one transaction.
- Inform customers about the conditions of the gift card redemption when you give it to them to avoid confusion.
- You can set up minimum order value for each transaction made with the use of the gift card, for example minimum $50 order value to be able to use the gift card.
- You can split the gift card into two or more parts that can be used on subsequent transactions.
- Alternatively, you can create more gift cards with smaller value or one gift card that will be re-charged when the customer meets certain criteria, to ensure that they can use smaller amounts from the gift cards over more transactions.