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Acquisition
Incentivized Profile Completion
Incentivized Profile Completion

Offer a thank you discount coupon for filling out profile information.

Example

If a customer fills out their profile with personal information, product preferences, family situation, etc. offer them a thank you discount coupon of 15% off their next purchase for their preferred categories.

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Acquisition
Incentivized Profile Completion

Incentivized Profile Completion

Offer a thank you discount coupon for filling out profile information.

Example

If a customer fills out their profile with personal information, product preferences, family situation, etc. offer them a thank you discount coupon of 15% off their next purchase for their preferred categories.

Main Benefits

You can incentivize profile fill-out which will help you deliver personalized content and promotions in the future, making your marketing efforts more targeted and, therefore, efficient. As you offer a personalized promotion straight away, you show your customers why their data is important and how sharing it with you can benefit them. 


Program rules

Best Practices

  • You can offer a discount coupon, gift card or any other incentive of your choice. 
  • Inform customers about the incentive waiting for them before they fill out their profile to motivate them to do so (do not keep the incentive as a surprise). 
  • Offer a personalized incentive to immediately show them the power of the data they have provided to you. 
  • You can make your customer account creation form shorter and get a higher conversion rate thanks to asking more detailed questions only later on, not at the initial sign-up. 
  • Ask for the information you really would use to personalize your communications and promotions. Do not ask unnecessary questions, not to make the form overly long.

Learn from Leaders

Are you wasting time and money on digital promotions?

It’s time for a change.