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Acquisition
Coalition Discount Campaign

Coalition Discount Campaign

Offer rewards at your partners’ stores as part of your rewards catalog.

Example

Offer a % off for your registered customers at the partner stores. For example, as an airline, partner up with hotels, insurance companies and car rental companies and get a discount there for your customers and vice versa. It will increase the value of your offering and bring new clients to your partners, a win-win strategy.

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Acquisition
Coalition Discount Campaign

Coalition Discount Campaign

Offer rewards at your partners’ stores as part of your rewards catalog.

Example

Offer a % off for your registered customers at the partner stores. For example, as an airline, partner up with hotels, insurance companies and car rental companies and get a discount there for your customers and vice versa. It will increase the value of your offering and bring new clients to your partners, a win-win strategy.

Main Benefits

Usually, this kind of campaign’s goal is to extend the reach of your business by being exposed to a wholly new market niche. You can select products or services and find partners that will promote them for you via their channels and vice versa. It's truly a win-win scenario for both brands. 

You and your partners will need separate accounts to create discounts that will work in your respective stores.



Best Practises

  • Joint promotions are never easy to manage – you need to synchronize departments, including legal and marketing teams. Choose at least one person that is going to be responsible for the partnership and who will serve as a point of contact in your organization to streamline communication. 
  • Partner with companies who offer similar or complementary services or with those that have a similar target audience. 
  • Offer a discount on your product in return only if you are seeking more visibility through your partners’ channels. If you are a bigger brand and your partners are smaller players, ask them to offer discounts that you will display on your channels, so that they get visibility but do not offer a discount in return for their clients, it’s not worth it. For you the gain will be a better overall deal for your customers.

Learn from Leaders

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