The Loyalty Lab: Crafting B2C Loyalty Programs That Drive Customer Retention
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Acquisition
Coalition Discount Campaign
Coalition Discount Campaign

Offer rewards at your partners’ stores as part of your rewards catalog.

Example

Offer a % off for your registered customers at the partner stores. For example, as an airline, partner up with hotels, insurance companies and car rental companies and get a discount there for your customers and vice versa. It will increase the value of your offering and bring new clients to your partners, a win-win strategy.

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Acquisition
Coalition Discount Campaign

Coalition Discount Campaign

Offer rewards at your partners’ stores as part of your rewards catalog.

Example

Offer a % off for your registered customers at the partner stores. For example, as an airline, partner up with hotels, insurance companies and car rental companies and get a discount there for your customers and vice versa. It will increase the value of your offering and bring new clients to your partners, a win-win strategy.

arrow pointing left
go to cookbook
Acquisition
Coalition Discount Campaign

Offer rewards at your partners’ stores as part of your rewards catalog.

Main Benefits

Usually, this kind of campaign’s goal is to extend the reach of your business by being exposed to a wholly new market niche. You can select products or services and find partners that will promote them for you via their channels and vice versa. It's truly a win-win scenario for both brands. 

You and your partners will need separate accounts to create discounts that will work in your respective stores.



Program rules

Best Practices

  • Joint promotions are never easy to manage – you need to synchronize departments, including legal and marketing teams. Choose at least one person that is going to be responsible for the partnership and who will serve as a point of contact in your organization to streamline communication. 
  • Partner with companies who offer similar or complementary services or with those that have a similar target audience. 
  • Offer a discount on your product in return only if you are seeking more visibility through your partners’ channels. If you are a bigger brand and your partners are smaller players, ask them to offer discounts that you will display on your channels, so that they get visibility but do not offer a discount in return for their clients, it’s not worth it. For you the gain will be a better overall deal for your customers.

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