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Gated Cart Promotion

Gated Cart Promotion

Create a special offer for a particular social group.

Example

As an educational software company, specializing in foreign language courses, offer a 30% discount for students.

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Gated Cart Promotion

Gated Cart Promotion

Create a special offer for a particular social group.

Example

As an educational software company, specializing in foreign language courses, offer a 30% discount for students.

Main Benefits

Gated offers are promotions targeted at members of a particular social group, such as students, veterans, or healthcare workers. By using segment-based discounts, you can encourage a shift in customer spending habits in particular social groups. With as many as 91% of customers likely to switch brands to one that supports a good cause, given similar price and quality, a CSR-boosted marketing campaign is an excellent tool to generate buzz around the brand, build positive brand associations and brand loyalty. Support for causes close to customers’ problems and esteemed values increases the chances for the long-term association and strong relationships with a brand.


Best Practises

  • Find a way to verify the status of your social group effectively to avoid abuse and fraud.
  • Set up the discount at a reasonable level, considering the amount of people that may use it.
  • Make your discount non-transferable and only available to the original holder of the discount. Verify the status of the beneficiaries regularly. 


Learn from Leaders

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