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Acquisition
Segment-based Cart Promotion

Segment-based Cart Promotion

A multi-tier cart-level discount that applies a different deal to different customer segments.

Example

Launch a multi-tier promotion based on cart structure (min. order value $200) and membership levels: $5 off for beginners, $10 off for standard users, and $20 off for premium customers.

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Acquisition
Segment-based Cart Promotion

Segment-based Cart Promotion

A multi-tier cart-level discount that applies a different deal to different customer segments.

Example

Launch a multi-tier promotion based on cart structure (min. order value $200) and membership levels: $5 off for beginners, $10 off for standard users, and $20 off for premium customers.

Main Benefits

You can offer different tiers discounts, spending less or more budget on each level and engaging particular segments that need it the most or cost you the least compared to their average spending. 


Best Practises

  • You could segment the customers based on any data for maximum personalization, not only their previous purchases. For example, you can group users based on location, loyalty program tier, age, weather, and more. 
  • To stay in line with data privacy regulations, make sure that your tracking mechanisms are transparent to users.


Learn from Leaders

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