You can offer different tiers discounts, spending less or more budget on each level and engaging particular segments that need it the most or cost you the least compared to their average spending.
- You could segment the customers based on any data for maximum personalization, not only their previous purchases. For example, you can group users based on location, loyalty program tier, age, weather, and more.
- To stay in line with data privacy regulations, make sure that your tracking mechanisms are transparent to users.
- You can launch a dollar or percentage discount promotion or even a gift card promotion with different rules for different segments.
- You can also launch a promotion targeting just one customer segment, if you want.