How Michelin runs their loyalty program with Voucherify?

0

Days

0

Hours

0

Minutes

0

Seconds

2022-10-19 5:00 pm

Acquisition

Segment-based Cart Promotion

Segment-based Cart Promotion

A multi-tier cart-level discount that applies a different deal to different customer segments.

Example

Launch a multi-tier promotion based on cart structure (min. order value $200) and membership levels: $5 off for beginners, $10 off for standard users, and $20 off for premium customers.

See how to do it with Voucherify

Acquisition

Segment-based Cart Promotion

A multi-tier cart-level discount that applies a different deal to different customer segments.

Example

Launch a multi-tier promotion based on cart structure (min. order value $200) and membership levels: $5 off for beginners, $10 off for standard users, and $20 off for premium customers.

See how to do it with Voucherify

Main Benefits

You can offer different tiers discounts, spending less or more budget on each level and engaging particular segments that need it the most or cost you the least compared to their average spending.

Program rules

Best Practices

You could segment the customers based on any data for maximum personalization, not only their previous purchases. For example, you can group users based on location, loyalty program tier, age, weather, and more.
To stay in line with data privacy regulations, make sure that your tracking mechanisms are transparent to users.
You can launch a dollar or percentage discount promotion or even a gift card promotion with different rules for different segments.
You can also launch a promotion targeting just one customer segment, if you want.

Learn more about this campaign type

Learn from Leaders

Are you wasting time and money on digital promotions?

It’s time for a change.