How Michelin runs the Better Motion loyalty program with Voucherify?
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2022-10-19 5:00 pm
Loyalty Program with Transferable Rewards
Loyalty Program with Transferable Rewards

Allow customers to share their rewards with others.

Example

Allow your customers to transfer their loyalty points to anyone who also becomes a loyalty program member.

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Loyalty Program with Transferable Rewards

Loyalty Program with Transferable Rewards

Allow customers to share their rewards with others.

Example

Allow your customers to transfer their loyalty points to anyone who also becomes a loyalty program member.

Main Benefits

If customers transfer their rewards to non-customers, it will trigger word-of-mouth marketing and can bring you other, loyal customers. The rewards may be more meaningful for your customers if they can share them, for example imagine someone who is your loyal customer and earns a lot of rewards, for example loyalty points but cannot use them. Example can be an older person who uses a credit card and earns points for travelling but does not travel themselves. They would participate in the program and spend more at your store if they can give the travel credits to their children or grandchildren.

Voucherify offers transferring points between loyalty cards, whether these are multiple loyalty cards of one person from different brands or the same brand loyalty cards with different cardholders. 

Program rules

Best Practices

  • This type of campaign works especially well with travel credits, which tend to expire in one year and people might not be planning to travel (or travel that much) that year but know someone who does. 

Learn from Leaders

LOT transferable loyalty points program

Miles&More lets you transfer your miles to anyone you want that is also a program member.

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