How Michelin runs their loyalty program with Voucherify?

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2022-10-19 5:00 pm

Upselling

Temporary Subscription Upgrade with Cart Promotion

Temporary Subscription Upgrade with Cart Promotion

Offer a temporary subscription plan upgrade to existing customers.

Example

As a SaaS company, you could offer temporary subscription plan upgrades to existing customers, by giving them an in-cart discount applied automatically if they accept the upgrade.

See how to do it with Voucherify

Upselling

Temporary Subscription Upgrade with Cart Promotion

Offer a temporary subscription plan upgrade to existing customers.

Example

As a SaaS company, you could offer temporary subscription plan upgrades to existing customers, by giving them an in-cart discount applied automatically if they accept the upgrade.

See how to do it with Voucherify

Main Benefits

Get customers hooked on the upgraded version of your product to increase your upselling chances in the future. Nurture a positive customer relationship by offering them a sense of exclusivity and appreciation.

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Program rules

Best Practices

Offer the subscription upgrade for a period of time long enough to try and get hooked. Test different lengths of time or analyse your usage and upgrade data to find the perfect time period.
Prompt your users to upgrade their subscription free of charge instead of upgrading it for them. If you upgrade it for them and do not inform them about it, once the upgrade is over they may get frustrated that you “downgraded them” because they might not have known that they had an “upgraded” version to start with.

Learn more about this campaign type

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