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Acquisition
Social Media Happy Hours Coupon Campaign

Social Media Happy Hours Coupon Campaign

Offer a happy hours discount for your customers with a standalone voucher code shared via Instagram or other social media channels.

Example

As a fashion retailer, you can share with your Instagram followers happy hours voucher code to insert at the checkout that will be valid only in a specific timeframe.

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Acquisition
Social Media Happy Hours Coupon Campaign

Social Media Happy Hours Coupon Campaign

Offer a happy hours discount for your customers with a standalone voucher code shared via Instagram or other social media channels.

Example

As a fashion retailer, you can share with your Instagram followers happy hours voucher code to insert at the checkout that will be valid only in a specific timeframe.

Main Benefits

Encourage consumers to purchase sooner than they would otherwise. It helps to keep a steady stream of income (to boost off-peak hours/months). By maintaining a consistent promotional activity you can grow following on Instagram and build a stable community around your company.


Best Practises

  • Keep these offers urgent and time-sensitive. Share them in your Instagram stories for more visibility or pay for advertising them in the stories. 


Learn from Leaders

Lele Sadoughi. The accessories brand launched virtual happy hours on Instagram with one product discounted by 50% each day. Lele Sadoughi is a traditionally not-discounting luxurious brand. But, due to COVID-19 and competition breathing on its neck, the brand started off with discounting marketing. The campaign was a success due to the urgency effect and the right channel (Instagram). The discounts were not excessive and so they did not spoil the brand image as less luxurious.

Lele Sadoughi

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