- Keep these offers urgent and time-sensitive. Share them in your Instagram stories for more visibility or pay for advertising them in the stories.
Lele Sadoughi. The accessories brand launched virtual happy hours on Instagram with one product discounted by 50% each day. Lele Sadoughi is a traditionally not-discounting luxurious brand. But, due to COVID-19 and competition breathing on its neck, the brand started off with discounting marketing. The campaign was a success due to the urgency effect and the right channel (Instagram). The discounts were not excessive and so they did not spoil the brand image as less luxurious.