Organizing offline to online giveaways is a great way to increase engagement and brand awareness of those customers who already bought your product. Offering a giveaway with interesting prizes can be a way to get more people to purchase your product instead of competitors’. Informing shoppers about the giveaway straight on the packaging increases the visibility of your campaign and your offer.
Offline to online giveaways are a great way to bring your customers to your fully-owned channels. It makes it possible to showcase your products to the customers who may know just one or a couple of them but not the whole collection. If you collect customer data in the giveaway subscription form and require or prompt users to accept the consent to send them marketing information, you can gain a valuable list of customers with their contact information to further advertise to them. Other customer data can be collected in the giveaway form to allow you to personalize your offers, for example, their age, preferences, allergies, skin type, etc.