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Acquisition
Offline to Online Lucky Draw

Offline to Online Lucky Draw

Organize an offline to online giveaway by printing promotional QR codes on physical products.

Example

As an ice cream business, organize a giveaway in which every 10th customer gets a free product, every 100th customer gets a branded beach blanket, every 1000th customer gets a free hotel stay in Italy. The giveaway registration page link is printed on your ice cream packaging in the form of a QR code that takes customers to a registration page for the giveaway. To prove you qualify for the prizes you will be asked to show your receipt (bill) for the ice cream purchase as well as the ice cream packaging.

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Acquisition
Offline to Online Lucky Draw

Offline to Online Lucky Draw

Organize an offline to online giveaway by printing promotional QR codes on physical products.

Example

As an ice cream business, organize a giveaway in which every 10th customer gets a free product, every 100th customer gets a branded beach blanket, every 1000th customer gets a free hotel stay in Italy. The giveaway registration page link is printed on your ice cream packaging in the form of a QR code that takes customers to a registration page for the giveaway. To prove you qualify for the prizes you will be asked to show your receipt (bill) for the ice cream purchase as well as the ice cream packaging.

Main Benefits

Organizing offline to online giveaways is a great way to increase engagement and brand awareness of those customers who already bought your product. Offering a giveaway with interesting prizes can be a way to get more people to purchase your product instead of competitors’. Informing shoppers about the giveaway straight on the packaging increases the visibility of your campaign and your offer. 

Offline to online giveaways are a great way to bring your customers to your fully-owned channels. It makes it possible to showcase your products to the customers who may know just one or a couple of them but not the whole collection. If you collect customer data in the giveaway subscription form and require or prompt users to accept the consent to send them marketing information, you can gain a valuable list of customers with their contact information to further advertise to them. Other customer data can be collected in the giveaway form to allow you to personalize your offers, for example, their age, preferences, allergies, skin type, etc.

Best Practises

  • Choose rewards that incentivize your target audience, do not set up the rewards randomly. Every target audience has different drivers. 
  • Set up at least one high-value prize that makes it worth participating in the giveaway. 
  • Plan the giveaway subscription form carefully. Do not make it too long or complicated as it will deter people from participating. On the other hand, ask some additional questions (they can be optional, not obligatory, to answer) that will help you with further offer and communication personalization. 
  • Ask for marketing consent from those who want to participate in the giveaway. 
  • Make sure the giveaway has clearly defined expiration dates and make sure that the giveaway QR codes are not printed on the products after the giveaway ends. 
  • This type of giveaway, offline to online lucky draw, works in more cases than just printing on fast moving goods. You could also advertise your giveaway in a newspaper, on a wall in a bar, pub, posters in venues. Imagine a museum running a giveaway of free museum entries among visitors who come on Mondays, participation guidelines could be printed on the museum plan or leaflet they usually use. 
  • You can also run other types of giveaways, with fewer prizes where the prizes are assigned randomly, not every XX person.

Learn from Leaders

SIG is a Germany-based company offering various types of packaging for beverages and liquid food products. Inspired by the growing digital presence of customers and brands, SIG decided to launch a brand-new initiative called PAC.ENGAGE that builds “connections beyond the pack.” The campaign revolves around placing QR codes on products' packaging that direct customers to fun giveaways, online quizzes, loyalty programs, and more. The company offers highly customizable building blocks that can be used by its clients to personalize the initiative according to clients’ brand styles and communication models. Besides providing actionable customer data and increased tracking possibilities, PAC.ENGAGE also helps to build customer engagement at the most intimate touchpoint – during direct interaction between a potential client and your product. As of today, SIG supports the Lucky Raffle giveaway campaign that via QR codes takes customers right into visually stunning landing pages so that they can register as giveaway participants. The customization blocks allow SIG clients to offer many incentives ranging from material rewards to gift cards and discount vouchers. Voucherify automatically draws winners and assigns rewards taking this burden off SIG's clients' shoulders.

SIG

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