- Having a voucher management system
- Rewarding loyalty and encouraging making the first purchase
- Creating fraud-proof coupons
Bamboo’s target audience is busy businessmen (and businesswomen) working in corporate areas who need to get their meals picked-up fast and effortless to keep up with speed at work. The stores and restaurants (Bamboos’s clients) that join the program are looking for a solution to help them increase their throughput at busy times, and increase revenue due to online ordering benefits.
Bamboo saw an opportunity in launching a promotion management system. The company wanted to reward customers for gaining their loyalty or encourage them to do their first purchase. The key challenge was voucher management, mainly tracking redemptions, redeemed amounts, customer loyalty (repeated purchases), and fraud attempts.