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Case Study

How Bloomberg Quint reaches millions with promotions?

Industry:
Publishers
Size:
100-250 employees
Customer since:
2019
Location:
India

Interviewee: Ankit Dikshit, Head of Products and Subscription Business

Bloomberg Quint is a multiplatform, Indian business and financial news company. The company was looking for a long-term solution for voucher management and signed up for Voucherify’s services. Since then, they use and recommend Voucherify for coupons, gifting, referral, and loyalty programs.

"Selection of a technology service that is going to stay for a long time is never an easy decision. I am happy that we have selected Voucherify as our partner to enable Bloomberg Quint’s voucher management."

Key Challenges

  • Finding a long-term promotion solution
  • Sending vouchers and gift cards
  • Launching referral and loyalty programs

Bloomberg Quint (BQ) was looking for a long-term solution for voucher management that can be integrated with their existing systems and that has functions to send coupons, gift cards and able to launch referral and loyalty programs.

The product design is broad, well-thought-of and covers most of the use-cases. Tomasz, the founder, is really helpful and was always available even for the smallest assistance. The team is up to accommodate specific use-cases in their product roadmap. The documentation is certainly one of the best I came across in the tech product ecosystem. Overall, a highly recommended product for coupons, referrals, gifting, and loyalty.”

After extensive market research, the broad product design of Voucherify convinced BQ.

Solution

Gift Cards
Discount Coupons
Referral program
Loyalty program

Bloomberg Quint enumerates broad support and assistance, detailed documentation, and possible influence on the product roadmap as key advantages of Voucherify

Results

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