- Managing vouchers without developers
- Changing the unfriendly UI of the old system
- No coding of promotions
- Having more efficient reporting tools
For BOOK A TIGER, finding the right infrastructure to handle vouchers and being able to handle the rule-complexity the Marketing team needed was of great importance.
Besides the functions, providing independence to the Marketing team to add/remove/modify campaigns and specific vouchers without IT intervention was also necessary. The company was looking for a solution with an isolated environment where the Marketing team could operate without changing codes. The ability to pull reports of voucher use and status was also a criterion.