CASE STUDY
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Case Study

Promotion Engine integrated in two hours

Industry:
Marketplace
Size:
501-1000 employees
Customer since:
2017
Location:
Germany

Interviewee: Matias Bonet, CTO

BOOK A TIGER was looking for a promotional platform that could manage vouchers through a robust API and that could be integrated instantly. It was of great importance for them to provide independence to the Marketing team to add/remove/modify campaigns and specific vouchers without IT intervention.

Promotion Engine integrated in two hours

“Thanks to Voucherify, our Marketing team can be now more creative and independent in their campaigns without IT coordination.“

Key Challenges

  • Managing vouchers without developers
  • Changing the unfriendly UI of the old system
  • No coding of promotions
  • Having more efficient reporting tools

For BOOK A TIGER, finding the right infrastructure to handle vouchers and being able to handle the rule-complexity the Marketing team needed was of great importance.


Besides the functions, providing independence to the Marketing team to add/remove/modify campaigns and specific vouchers without IT intervention was also necessary. The company was looking for a solution with an isolated environment where the Marketing team could operate without changing codes. The ability to pull reports of voucher use and status was also a criterion.

Promotion Engine integrated in two hours

Solution

It took 1 hour for frontend and 1 hour for the backend integration. Since then, the Marketing team is running creative campaigns without IT coordination.

Results

Voucher management without IT support
2-hour-long integration process
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