Promotion Engine Integrated in Two Hours

Promotion Engine Integrated in Two Hours

Promotion Engine Integrated in Two Hours
Industry
Marketplace
Size
501-1000 employees
Customer since
2017
Location
Germany
Interviewee
Matias Bonet, CTO

BOOK A TIGER was looking for a promotional platform that could manage vouchers through a robust API and that could be integrated instantly. It was of great importance for them to provide independence to the Marketing team to add/remove/modify campaigns and specific vouchers without IT intervention.

“Thanks to Voucherify, our marketing team can be now more creative and independent in their campaigns without IT coordination.“

Key challenges

  • Managing vouchers without developers.
  • Changing the unfriendly UI of the old system.
  • No coding of promotions.
  • Having more efficient reporting tools.

For BOOK A TIGER, finding the right infrastructure to handle vouchers and being able to handle the rule-complexity the marketing team needed was of great importance.

Besides the functions, providing independence to the marketing team to add/remove/modify campaigns and specific vouchers without IT intervention was also necessary. The company was looking for a solution with an isolated environment where the marketing team could operate without changing codes. The ability to pull reports of voucher use and status was also a criterion.

It took 1 hour for frontend and 1 hour for the backend integration. Since then, the marketing team is running creative campaigns without IT coordination.

Results

Voucher management without IT support
Coupons
2-hour-long integration process
Coupons
No items found.

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