BOOK A TIGER was looking for a promotional platform that could manage vouchers through a robust API and that could be integrated instantly. It was of great importance for them to provide independence to the Marketing team to add/remove/modify campaigns and specific vouchers without IT intervention.
“Thanks to Voucherify, our marketing team can be now more creative and independent in their campaigns without IT coordination.“
- Managing vouchers without developers.
- Changing the unfriendly UI of the old system.
- No coding of promotions.
- Having more efficient reporting tools.
For BOOK A TIGER, finding the right infrastructure to handle vouchers and being able to handle the rule-complexity the marketing team needed was of great importance.
Besides the functions, providing independence to the marketing team to add/remove/modify campaigns and specific vouchers without IT intervention was also necessary. The company was looking for a solution with an isolated environment where the marketing team could operate without changing codes. The ability to pull reports of voucher use and status was also a criterion.
It took 1 hour for frontend and 1 hour for the backend integration. Since then, the marketing team is running creative campaigns without IT coordination.